Speakers:
Sean Cavanagh
Senior editor, EdWeek Market Brief
Holly Yettick
Director, Education Week Research Center
Moderator:
Kevin Bushweller
Executive editor, EdWeek Market Brief
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Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools. As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner. Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology. -
FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?Speakers:
Randy Phelps
Chief Technology Officer, East Side Union High School District, San Jose, Calif.
Simma Reingold
Partner, Education Elements
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdWeek Market Brief dives deep into the K-12 curriculum and assessment markets, releasing the results of an exclusive survey that asked K-12 administrators which classroom products they’re using, and what they think of those resources. In this webinar, Education Week Research Center Director Holly Yettick breaks down the results of the nationally representative survey about their use of math and English/language arts products. She’s joined by EdWeek Market Brief Senior Editor Sean Cavanagh, who discusses the results and what they mean for providers competing in the classroom space.Speaker:
Holly Yettick
Director, Education Week Research Center
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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Maximizing Conference ROI
On Demand
FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.Speakers:
Jessica Medaille
Chief Membership Officer, ISTE
Ron Reed
Founder and Executive Producer, SXSW EDU
Moderator:
Michele Molnar
Associate Editor, Education Week Market Brief
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Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!Speakers:
Brad Currie
Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education
Amy Dunkin
Senior vice president of marketing, Houghton Mifflin Harcourt
Michael Lubelfeld
Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.Speakers:
Melissa Schlinger
Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning
Nick Yoder
Senior Technical Assistance Consultant for the American Institutes for Research
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we'll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.Speakers:
Matt Gambino
Founder, PROPEL Skills Development
Kecia Ray
Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools
Moderator:
Michele Molnar
Associate Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.Speakers:
David DeSchryver
Director, Whiteboard Advisors
Reg Leichty
Founding Partner, Foresight Law + Policy
Moderator:
Sean Cavanagh
Senior Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.Speakers:
Ben Davis
Senior Market Analyst for Education, Futuresource Consulting
Adam Newman
Managing Partner, Tyton Partners
Moderator:
Michele Molnar
Associate Editor, Education Week Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
Already registered? Click here to access the webinar. In this briefing – the second in a new series by EdWeek Market Brief during the coronavirus outbreak – our editorial team breaks down what they’re learning from school district officials and companies scrambling to respond to schools’ biggest needs, intel gathered through exclusive research and original reporting. We will look at the results of an EdWeek Market Brief survey of district officials’ purchasing priorities during the crisis. We will also explore best practices and strategies that companies can take from fellow vendors who have been working in the homeschool and online markets, and how they can be applied to the new, remote-learning reality. Finally we’ll offer insights on districts’ new experimentation with online learning, and where they need the most help. And we’ll be taking questions, so have yours ready. Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
Michelle R. Davis
Senior Writer, EdWeek Market Brief
Kevin Bushweller
Assistant Managing Editor, Technology and Learning Environments, Education Week
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.Speakers:
Jake Bryant
Associate partner, McKinsey & Company
Judy Wade
Senior advisor, Growth Tech Practice, McKinsey & Company
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- The results of a new, nationwide EdWeek Market Brief survey of district officials on their most pressing PD needs during COVID
- Findings from that same survey on districts’ preferred PD delivery methods during the remote-learning era
- New research on when districts plan to purchase PD during the coming academic year
Speakers:
Sarah Almy
Executive Director of Teacher and Leader Learning, Denver Public Schools
Michelle Bowman
Vice President, Networks & Content Design, Learning Forward
Eric Hibbs
Superintendent, Marlboro Township Schools
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
-
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- New insights from ISC Research – which studies international private schools -- about key purchasing priorities in the sector, and which school officials make buying decisions;
- The perspective of company officials who have worked in international schools on how to establish relationships with them, and mistakes to avoid; and
- How regulatory and policy changes in key markets – like China – have affected international schools and vendors’ ability to work with them.
Speakers:
Diane Glass
Commercial Director, ISC Research
Jorge A. Navarro
Vice President, Strategic Relationships, Curriculum Associates
Arno Krug
Chief Executive Officer, Maple Bear
Sean Cavanagh
Managing Editor, EdWeek Market Brief
-
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
Already registered? Click here to access the webinar. In this briefing – the third in our COVID-19 intel webinar series – our editorial team and invited guests will look at how companies across the K-12 market are rethinking their sales and marketing, customer success, and in some cases, existing products to meet school districts’ changing demands. We’ll unveil new findings from an EdWeek Market Brief survey of district administrators across the country, which provides data about the specific changes in spending K-12 officials expect to make in the CURRENT year’s budget and the COMING year’s budget as a result of COVID-19. We’ll also release new survey results how district officials are learning about new products and services in today’s chaotic environment – and what kind of product and implementation support they expect from vendors. Finally, EdWeek Market Brief’s editorial staff will be joined by two guests: BrainPOP CEO Scott Kirkpatrick, and Rob Bixler, the associate superintendent for curriculum and digital learning for the 212,000-student Orange County (Fla.) Public Schools. Image Credit: Getty Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
Brian Bradley
Contributing Writer, EdWeek Market Brief
Rob Bixler
Associate Superintendent for Curriculum and Digital Learning, Orange County Public Schools, Fla.
Scott Kirkpatrick
CEO, BrainPOP
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- New EdWeek Market Brief survey data collected from K-12 officials across the country on the types of approaches in tutoring and features they want from intervention programs
- A discussion with a district official and tutoring organization on what the tutoring landscape looks like, and how K-12 needs have taken shape during the pandemic
- Insights from EdWeek Market Brief’s reporting on how tutoring companies and districts are choosing strategies and finding tutors capable of helping students
Speakers:
Darrin Brozene
Principal, Baltimore Design School
Shannon Trejo
Chief Academic Officer, Dallas Independent School District
Ryan Patenaude
Senior Vice President and Co-Founder, FEV Tutor
Moderators:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
David Saleh Rauf
Contributing Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.Speakers:
George DeBakey
Principal, DeBakey International
Diane Glass
Commercial Director, ISC Research
Moderator:
Sean Cavanagh
Senior Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.Speakers:
Eric Hirsch
Executive Director, EdReports.org
Sonja Santelises
CEO, Baltimore Public Schools
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.Speakers:
Jennifer Carolan
General Partner, Reach Capital
Amit Patel
Managing Director, Owl Ventures
Jen Wu
Venture Partner, Reach Capital
Moderator:
Michelle R. Davis
Senior Writer, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. AI in education is on the rise. It’s being marketed with big promises, even larger expectations and that’s being met with some skepticism by K-12 leaders. As AI’s role in education grows, ed-tech companies will have to be clear about what these products can—and can’t—do as they respond to the most pressing district needs. Whether they’re using AI to enhance their own products, or marketing the technology to district clients, companies will have to know how to answer the questions educational leaders will have for them. Our guest speakers will be Andreas Oranje, general manager in the ETS Research Division; Thierry Karsenti, a University of Montreal professor who is researching AI’s role in education, and Michelle Zimmerman, an educational leader who wrote a book on teaching AI in schools.Speakers:
Thierry Karsenti
Professor, University of Montreal, Canada
Andreas Oranje
General Manager, Educational Testing Service
Michelle Zimmerman
Executive Director and Chief Teaching and Learning Sciences Officer, Renton Prep Christian School, Seattle, Wash.
Moderator:
Michele Molnar
Associate Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. A key requirement in the federal Every Student Succeeds Act says that vendors must show that their products and strategies focused on school interventions are backed by evidence—and it’s already having an impact. Some districts are questioning or scrapping longtime contracts with K-12 companies. And education vendors are scrambling to make it on the lists of evidence-backed companies created by states, which wield great power in the process. In this webinar, we’ll break down what companies need to know about the evidence standards set by states, how school districts are using them, and how vendors must adjust or risk getting rejected by K-12 district clients.Speakers:
Latoya Dixon
Director of School Transformation, South Carolina Department of Education
Sara Kerr
Vice President of Education Policy Implementation, Results for America
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many school districts closely evaluate “usage” reports on ed-tech products, to judge whether those tools are having an impact, and to make sure the district is getting what it’s paying for. How can ed-tech companies work with districts up front, to make sure that usage of a product is strong? And how can companies work with districts to improve upon their performance, if a report says take-up of a product is weak? In this webinar, we’ll dive into strategies companies can use to help themselves and the district clients they serve. [Image credit: Getty]Speakers:
Andrew Coulson
Chief Data Science Officer, MIND Research Institute
Karl T. Rectanus
Co-Founder & CEO, LearnPlatform
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?Speakers:
Reg Leichty
Partner and Founder, Foresight Law + Policy
Julia Martin
Legislative Director, Brustein & Manasevit, PLLC
Moderator:
Sean Cavanagh
Senior Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Current members, get your discount code here. Already registered? Click here to access the webinar. This webinar is a rebroadcast of an event that originally aired on Jan. 18, 2017. Education providers often hear that school officials want research or “evidence” that their products and services are effective. But what kind of research or evidence do schools really want? And just as important, what are simple and low-cost strategies K-12 companies can use to build a research base for their products? This webinar offers practical tips for companies, and also explores how changes in the new federal law, ESSA, will change the research standards for school providers.Speakers:
Bart Epstein
CEO, Jefferson Education Accelerator
Steven Glazerman
Director, Educator Impact Laboratory, Mathematica Policy Research
Alexandra Resch
Associate director and senior researcher, Mathematica Policy Research
Moderator:
Sean Cavanagh
Senior editor, Education Week Market Brief
-
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
Speakers:
Amanda Neitzel
Deputy Director, Center for Research and Reform in Education, Johns Hopkins University
Steven M. Ross
Professor and Director, Center for Research and Reform in Education, Johns Hopkins University
Michael Haugh
Program Evaluator II, Office of Achievement and Accountability, Baltimore City Public Schools
Christopher Wohn
Director of Research Services, Office of Achievement and Accountability, Baltimore City Public Schools
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
-
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- What specific features districts want in SEL products?
- What factors lead districts to renew contracts with SEL providers?
- Which district officials make decisions about buying SEL products?
- How do districts “assess” students’ SEL status or well-being
- And more….
Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
Juany Valdespino-Gaytán
Executive Director, Engagement Services, Dallas Independent School District
Kathy Krupa
Vice President of Partnerships, Move This World
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.Speakers:
Linnette Attai
Founder, Playwell, LLC
Sara Kloek
Director of Education Policy, Software & Information Industry Association
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.Speakers:
Patricia Deklotz
Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From
Elizabeth Steiner
Associate policy researcher, RAND Corp.
Moderator:
Michele Molnar
Associate Editor, Education Week Market Brief
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Mastering the Charter School Market
On Demand
Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.Speakers:
Chris Busse
Vice president of quality initiatives, Texas Charter Schools Association
Anna Kimsey Edwards
Co-founder and chief advocacy officer, Whiteboard Advisors
Tiffany Kallevik
Director, member business services, Colorado League of Charter Schools
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
-
Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?Speakers:
Donald J. Boyd
Director of fiscal studies, Rockefeller Institute of Government
Noelle Ellerson Ng
Associate executive director of AASA, the School Superintendents Association
Claire Hertz
Chief financial officer, Beaverton School District, Ore.
Moderator:
Sean Cavanagh
Senior editor, Education Week Market Brief
-
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
Already registered? Click here to access the webinar. WEBINAR PROGRAM In this webinar, EdWeek Market Brief brings you the new results from national survey questions we’ve put to district officials looking at how their expectations of companies – and of their own classroom instruction – have changed during COVID-19. We’ll also hear directly from a pair of district administrators on the front lines about the support they need from vendors during this crisis. EdWeek Market Brief’s editorial team will present original survey data on: - How often district officials say they’re reaching out to new companies amid the coronavirus;
- What those district officials need to hear from vendors to form a long-term relationship;
- Districts’ anticipated assessment needs, as they tentatively plan to return teachers and students to schools; and
- How district expectations for grading, instruction, and student engagement have changed in the new environment.
Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michelle R. Davis
Senior Writer, EdWeek Market Brief
Steven Langford
Chief Information Officer, Beaverton, Ore., school district
Scott Muri
Superintendent, Ector County Independent School District, Texas
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
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- Insights on what districts want from their FIRST meeting with a company during COVID, drawing from EdWeek Market Brief surveys of K-12 officials;
- Intel on how districts pare down the list of companies they’re considering hiring
- Data on what kinds of companies districts are turning to for the first time during the pandemic;
- Information on how much time districts spend researching new education companies;
- District perspective on the messages K-12 officials respond to, and what they reject
- And more…
Speakers:
Marlo Gaddis
Chief Technology Officer, Wake County Public School System (NC)
Matt Gambino
Founder, PROPEL Skills Development
Denise Herrman
Assistant Superintendent for Learning and Teaching, St. Charles CUSD 303 School District, Ill.
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Get a window into state markets—and gain key insights about what states want from vendors—in the latest EdWeek Market Brief webinar. Our guests will be Christine Fox, the deputy director of the State Educational Technology Directors’ Association, and André DeLeón, an education programs professional for the Nevada Department of Education. Fox will explain the impact of SETDA’s launch of an “instructional materials” tool that compiles—for the first time ever—12 states’ choices of curriculum providers that meet their standards. DeLeón will focus on how his state approaches instructional materials review.Speakers:
André DeLeón
Education Programs Professional, Nevada Department of Education
Christine Fox
Deputy Director, SETDA
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief