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How to Establish Trust With—and Not Antagonize—School Districts During COVID

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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

  • Purchase one-time single webinar access here, or
  • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

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Many school district officials have said they’re wary of receiving over-the-top sales pitches as they scramble to keep up with their many obligations during COVID-19. At the same time, EdWeek Market Brief’s research shows that many school officials are proactively reaching out to companies in search of products that will help them navigate remote, hybrid, and in-person learning. In this environment, what does an effective sales pitch look like—and what are the kinds of messages and outreach that companies should avoid?

In this webinar, attendees will come away with the following:

  • Insights on what districts want from their FIRST meeting with a company during COVID, drawing from EdWeek Market Brief surveys of K-12 officials;
  • Intel on how districts pare down the list of companies they’re considering hiring
  • Data on what kinds of companies districts are turning to for the first time during the pandemic;
  • Information on how much time districts spend researching new education companies;
  • District perspective on the messages K-12 officials respond to, and what they reject
  • And more…

Our guests will also take questions from our audience. We’re looking forward to the conversation.

Image Credit: Getty

Speakers:

Marlo Gaddis
Marlo Gaddis

Chief Technology Officer, Wake County Public School System (NC)

Matt Gambino
Matt Gambino

Founder, PROPEL Skills Development

Denise Herrman
Denise Herrman

Assistant Superintendent for Learning and Teaching, St. Charles CUSD 303 School District, Ill.

Moderator:

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

Categories: , ,

Description

Many school district officials have said they’re wary of receiving over-the-top sales pitches as they scramble to keep up with their many obligations during COVID-19. In this environment, what does effective sales outreach look like—and what are the kinds of messages and outreach that companies should avoid? We look at how companies can build trust from the first meeting with a district.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

Closed-captioning is available for this event. On the date of the event, you can log in as early as 15 minutes before the start of the webinar. Open the “Closed-Captioning” link from the “resource list” (located at the bottom of the console) to access Communication Access Realtime Translation (CART). A transcript will also be available for download from the resource list within three business days after the event.

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Additional information

Duration

1 Hour
Speakers

Sean Cavanagh

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