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Establishing an Evidence Base for Your Product: Advice for Companies, and Mistakes to Avoid

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Many organizations in the K-12 market like the idea of building an evidence or research base for their products, to show district buyers they’re improving outcomes in schools. But they often aren’t sure how to go about that research–and in trying, they may make mistakes that waste time and money.

EdWeek Market Brief will be joined by a pair of researchers who work directly with companies on this process. We’ll talk about the standards set by the product-evaluation program they direct–Evidence for ESSA (The Every Student Succeeds Act)–how their program is evolving, and what advice they give to education companies trying to conduct research that matters to school districts.

Image Credit: Getty

Speakers:

Amanda Neitzel
Amanda Neitzel

Deputy Director, Center for Research and Reform in Education, Johns Hopkins University

Steven M. Ross

Professor and Director, Center for Research and Reform in Education, Johns Hopkins University

Michael Haugh
Michael Haugh

Program Evaluator II, Office of Achievement and Accountability, Baltimore City Public Schools

Christopher Wohn
Christopher Wohn

Director of Research Services, Office of Achievement and Accountability, Baltimore City Public Schools

Moderator:

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

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Description

Many organizations in the K-12 market like the idea of building an evidence or research base for their products, to show district buyers they’re improving outcomes in schools. But they often aren’t sure how to go about that research–and in trying, they may make mistakes that waste time and money.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

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Additional information

Duration

1 Hour

Speakers

Amanda Neitzel, Christopher Wohn, Michael Haugh, Steven M. Ross, Sean Cavanagh

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