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COVID-19 Briefing Series: How Can Education Businesses Pivot to Meet Districts’ Urgent Demands?

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In this briefing – the third in our COVID-19 intel webinar series – our editorial team and invited guests will look at how companies across the K-12 market are rethinking their sales and marketing, customer success, and in some cases, existing products to meet school districts’ changing demands. We’ll unveil new findings from an EdWeek Market Brief survey of district administrators across the country, which provides data about the specific changes in spending K-12 officials expect to make in the CURRENT year’s budget and the COMING year’s budget as a result of COVID-19. We’ll also release new survey results how district officials are learning about new products and services in today’s chaotic environment – and what kind of product and implementation support they expect from vendors. Finally, EdWeek Market Brief’s editorial staff will be joined by two guests: BrainPOP CEO Scott Kirkpatrick, and Rob Bixler, the associate superintendent for curriculum and digital learning for the 212,000-student Orange County (Fla.) Public Schools.

Image Credit: Getty

Speakers:

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar
Michele Molnar

Associate Editor, EdWeek Market Brief

Brian Bradley
Brian Bradley

Contributing Writer, EdWeek Market Brief

Rob Bixler
Rob Bixler

Associate Superintendent for Curriculum and Digital Learning, Orange County Public Schools, Fla.

Scott Kirkpatrick
Scott Kirkpatrick

CEO, BrainPOP

Webinar Description

What are school districts’ biggest buying needs for the rest of this academic year, and for next year, as they grapple with the coronavirus? And how are they learning of new products and services amid the disruption? We look at the results of a new EdWeek Market Brief survey of K-12 administrators, and discuss the findings with the CEO of a major education company, and the associate superintendent of one of the nation’s largest school systems.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More


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References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

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Additional Information

Duration

1 Hour

Speakers

Brian Bradley, Michele Molnar, Rob Bixler, Scott Kirkpatrick, Sean Cavanagh

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