Home/Featured, Market Brief/Smart Social Media Strategies for K-12 Companies

Smart Social Media Strategies for K-12 Companies

On Demand


Enter Your Promo Code at Checkout.

Market Brief members — save 50% on this webinar! Get your discount code here.

Click here to become an EdWeek Market Brief member.

Already registered? Click here to access the webinar.

Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in.

Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!


Brad Currie
Brad Currie

Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

Amy Dunkin
Amy Dunkin

Senior vice president of marketing, Houghton Mifflin Harcourt

Michael Lubelfeld
Michael Lubelfeld

Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat



Michele Molnar
Michele Molnar

Associate editor, Education Week Market Brief

SKU: social-media Categories: ,


It takes planning, good execution, and finesse for education companies to connect with district leaders and educators via social media. You want teachers to see your organization as helpful, and not self-serving. We look at the best ways to reach the educators online.

Enter Your MB Coupon Code at Checkout

Market Brief members — save 50% on this webinar! Get your discount code here.

Click here to become an EdWeek Market Brief member.

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

A transcript is available for this event. The transcript is available to download from the “resource list” in the console. You must log into the event again to access that event’s transcript.

Your e-mail address may be used to communicate with you about your registration, related products and services, and offers sent to you directly from sponsors. Use of your personal information is otherwise protected according to our privacy policy.

Additional information


1 Hour


Amy Dunkin, Brad Currie, Michael Lubelfeld


Michele Molnar


There are no reviews yet.

Be the first to review “Smart Social Media Strategies for K-12 Companies”
Go to Top