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Maximizing Conference ROI

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As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.


Jessica Medaille
Jessica Medaille

Chief Membership Officer, ISTE

Ron Reed
Ron Reed

Founder and Executive Producer, SXSW EDU



Michele Molnar
Michele Molnar

Associate Editor, Education Week Market Brief

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Conferences are a large marketing investment.  Learn how to get the best return and make the most of your company’s presence. Our experts from ISTE and SXSW EDU tell you how to reach your target audience and stand out from the competition on the exhibit floor—and beyond.

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1 Hour


Jessica Medaille, Ron Reed


Michele Molnar


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