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For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we’ll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.
Founder, PROPEL Skills Development
Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools
Associate Editor, EdWeek Market Brief