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Preparing the Sales Pitch: What Districts Expect K-12 Companies to Know

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Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?

Speakers:

Randy Phelps
Randy Phelps

Chief Technology Officer, East Side Union High School District, San Jose, Calif.

Simma Reingold
Simma Reingold

Partner, Education Elements

 

Moderator:

Sean Cavanagh
Sean Cavanagh

Senior Editor, Education Week Market Brief

SKU: salespitch Categories: ,

Webinar Description

Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout)

Enterprise members, get your promo code here.

Click here to become an EdWeek Market Brief enterprise member.


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Additional Information

Duration

1 Hour

Speakers

Randy Phelps, Simma Reingold

Moderator

Sean Cavanagh

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