Market Brief | EdWeek Webinars

Where Teachers’ Tech Skills Fall Short–and How Education Companies and Their Products Can Help

August 23, 2022 2:00 PM EDT
$195.00
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Already registered? Click here to access the webinar. New EdWeek Market Brief research shows that many teachers entering the profession say they do not have the skills needed to use technology effectively, or innovatively. Learn from leading teacher college officials and teachers on what supports new educators need the most and discuss how products can be designed in ways that promote ease-of-use for teachers while driving student engagement and creative classroom approaches. You’ll gain insights into:

Survey data collected from teachers on where their tech skills fall short

Practical advice for companies on product features that can enable teachers' ease of use

Guidance on how to support teachers who may need additional tech support

Image Credit: Getty
Speakers:

Michelle Caffrey

Staff Writer, EdWeek Market Brief

Jennie Chiu

Associate Professor of Education, University of Virginia School of Education and Human Development

Brent Maddin

Executive Director, Next Education Workforce Initiative; Interim Co-Director, Division of Teacher Preparation, Arizona State University Mary Lou Fulton Teachers College

Moderator:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief
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After the Sale: Keys to Implementing Educational Products Effectively

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

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Already registered? Click here to access the webinar. Get practical advice from EdWeek Market Brief on how you can work with districts to support effective implementation of your products. It’s one of the biggest complaints that school districts have of education companies: They sell an educational product, and then fail to follow up by making sure it’s implemented correctly. Vendors also become frustrated when districts aren’t using products the way that they’re designed to be used. You’ll also receive critical results from original EdWeek Market Brief survey data on what districts expect from companies in implementing their programs. Image Credit: Getty
Speakers:

Adam D. Fried

Superintendent, Harrington Park (N.J.) School District

Linda Chaput

CEO, Agile Mind Inc.

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Moderator:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief
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Establishing an Evidence Base for Your Product: Advice for Companies, and Mistakes to Avoid

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. Many organizations in the K-12 market like the idea of building an evidence or research base for their products, to show district buyers they’re improving outcomes in schools. But they often aren’t sure how to go about that research–and in trying, they may make mistakes that waste time and money. EdWeek Market Brief will be joined by a pair of researchers who work directly with companies on this process. We’ll talk about the standards set by the product-evaluation program they direct–Evidence for ESSA (The Every Student Succeeds Act)–how their program is evolving, and what advice they give to education companies trying to conduct research that matters to school districts. Image Credit: Getty
Speakers:

Amanda Neitzel

Deputy Director, Center for Research and Reform in Education, Johns Hopkins University

Steven M. Ross

Professor and Director, Center for Research and Reform in Education, Johns Hopkins University

Michael Haugh

Program Evaluator II, Office of Achievement and Accountability, Baltimore City Public Schools

Christopher Wohn

Director of Research Services, Office of Achievement and Accountability, Baltimore City Public Schools

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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The Surge in K-12 Tutoring: What Do Districts Want From Education Companies?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

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Already registered? Click here to access the webinar. School districts across the country–backed by a massive influx of federal emergency aid–are heavily investing in tutoring and intervention, in an effort to help students recover from academic setbacks they experienced during the pandemic. In this webinar, we’ll look at what tutoring strategies districts are choosing, and what challenges they face. Attendees will come away with the following:

New EdWeek Market Brief survey data collected from K-12 officials across the country on the types of approaches in tutoring and features they want from intervention programs

A discussion with a district official and tutoring organization on what the tutoring landscape looks like, and how K-12 needs have taken shape during the pandemic

Insights from EdWeek Market Brief’s reporting on how tutoring companies and districts are choosing strategies and finding tutors capable of helping students

Image Credit: Getty
Speakers:

Darrin Brozene

Principal, Baltimore Design School

Shannon Trejo

Chief Academic Officer, Dallas Independent School District

Ryan Patenaude

Senior Vice President and Co-Founder, FEV Tutor

Moderators:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

David Saleh Rauf

Contributing Editor, EdWeek Market Brief
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Keys to Finding Success in the International Private School Market

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

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Already registered? Click here to access the webinar. International private schools–which serve nearly 6 million students on more than 12,000 campuses worldwide–have boomed in recent years. Many education companies have scrambled to deliver products in curriculum, professional development, assessment, technology, and other areas that meet those schools’ needs. In this webinar, EdWeek Market Brief will lead a discussion on the key demands of vendors that have emerged from these schools, how their needs have changed during the pandemic, and what’s ahead as they try to emerge from COVID-19. Attendees will come away with the following:

New insights from ISC Research – which studies international private schools -- about key purchasing priorities in the sector, and which school officials make buying decisions;

The perspective of company officials who have worked in international schools on how to establish relationships with them, and mistakes to avoid; and

How regulatory and policy changes in key markets – like China – have affected international schools and vendors’ ability to work with them.

Image Credit: Getty
Speakers:

Diane Glass

Commercial Director, ISC Research

Jorge A. Navarro

Vice President, Strategic Relationships, Curriculum Associates

Arno Krug

Chief Executive Officer, Maple Bear

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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China’s Tough New Regulations on Education Companies: What They Mean for a Key Foreign Market

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

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Already registered? Click here to access the webinar. Over the past decade, education companies from across the globe, including the United States, have viewed China as a highly desirable market for selling a wide variety of products and services. But now, the Chinese government has imposed strict new regulations on the tutoring that companies can offer. It’s just the latest in a series of changes by the Chinese government that have big implications for organizations trying to serve students, parents, and schools in the market. In this webinar, we’ll talk with experts who understand the regulations and what they mean for education companies. Attendees will come away with:

A detailed breakdown of what we know of the restrictions on tutoring companies and how they’re being enforced;

An in-depth look at broader regulations imposed on foreign education companies over the past few years; and

Takeaways on how education companies can position their products to withstand big policy shifts in the Chinese market.

Image Credit: Getty
Speakers:

Yong Zhao

Foundation Distinguished Professor, University of Kansas; Professor in Educational Leadership, Melbourne Graduate School of Education (Australia)

Victor Hu

Managing Partner and Co-Founder, Lumos Capital Group

Daniele Saccardi

Campaigns Manager, Inbound Marketing, Preply

Brian Bradley

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Heading Into a New School Year, How Has COVID Changed the Product Demands of K-12 Schools?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School districts are returning to in-person classes this fall -- and trying to return to some version of normalcy from the depths of COVID. But K-12 officials and companies see signs that the pandemic has brought lasting changes to the expectations that districts have for products, and for the companies serving them. In this webinar, EdWeek Market Brief brings together education company executives and district officials for a focused discussion of how schools’ experiences with remote learning, and new forms of instruction and product support may have permanently altered the market. Attendees to this webinar will come away with:

Original EdWeek Market Brief survey results from district officials about what kinds of products they see becoming more essential, in the post-pandemic school environment.

Insights on what kinds of products district are demand this fall – for many districts, the first full semester of in-person learning.

A discussion of how demand for specific product areas – such as curriculum, professional development, and data and tech platforms – are likely to change because of new district needs.

And more…

Image Credit: Getty
Speakers:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Lorrie Owens

Chief Technology Officer, San Mateo County Office of Education

Erez Pikar

CEO, Trox

Kelly Stuart

President & Chief Operating Officer, Center for the Collaborative Classroom
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How Quickly Are K-12 Districts Pivoting Back to Face-to-Face Company Meetings?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The COVID-19 pandemic forced a sudden retreat from districts being willing and able to meet with companies in-person – for professional development sessions, on-site school visits, pilots of products, and face-to-face conferences. How close are school districts to returning to pre-pandemic norms? In this webinar, EdWeek Market Brief will break down recent survey data collected from K-12 officials about their appetite for meeting with companies, now, at the start of this school year, and a year from now. Join us to learn about the following:

Which types of in-person meetings are moving forward, and which ones are still a no-go;

How differences in district policy vary by size of the school district, region of the country, and other factors;

Data on how companies’ plans to send staff to in-person events compares with district plan;

Insights on EdWeek Market Brief’s reporting and data about the instructional model (fully in-person, vs. hybrid) that districts intend to follow in the fall, and how that could impact company practices.

Image Credit: Getty
Speakers:

Alex Harwin

Research Analyst, EdWeek Research Center

Katie Topping

Executive Vice President of Marketing and Communication, NWEA

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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What the Stimulus Package Means for Education Companies

On Demand
$0.00
Already registered? Click here to access the webinar. The American Rescue Plan, signed into law by President Biden last month, provides historic amounts of emergency financial relief to schools – roughly $130 billion, which school districts are expected to spend over the next three years. How are districts going to make use of this aid to address learning loss, priorities in professional development, curriculum, classroom assessment, technology, social-emotional learning, and other areas? This webinar will look at what the stimulus will mean for education companies working in school districts, and what K-12 officials will expect from those vendors. We will discuss and shed light on:

The results of a nationally representative survey of district officials on how they expect to spend the new stimulus funding

Additional EdWeek Market Brief original research on districts’ specific preferences for addressing learning loss – a core element of the federal aid – over the coming year

Insights from federal policy experts and district officials on rules on how the aid can be spent, and how the money is likely to be used by schools

And more…

Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Brian Bradley

Staff Writer, EdWeek Market Brief

Reg Leichty

Founding Partner, Foresight Law+Policy

John Hutchison

Deputy Superintendent for Business and Operations, Olathe (Kan.) School District
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How to Establish Trust With—and Not Antagonize—School Districts During COVID

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. Many school district officials have said they’re wary of receiving over-the-top sales pitches as they scramble to keep up with their many obligations during COVID-19. At the same time, EdWeek Market Brief’s research shows that many school officials are proactively reaching out to companies in search of products that will help them navigate remote, hybrid, and in-person learning. In this environment, what does an effective sales pitch look like—and what are the kinds of messages and outreach that companies should avoid? In this webinar, attendees will come away with the following:

Insights on what districts want from their FIRST meeting with a company during COVID, drawing from EdWeek Market Brief surveys of K-12 officials;

Intel on how districts pare down the list of companies they’re considering hiring

Data on what kinds of companies districts are turning to for the first time during the pandemic;

Information on how much time districts spend researching new education companies;

District perspective on the messages K-12 officials respond to, and what they reject

And more…

Our guests will also take questions from our audience. We’re looking forward to the conversation. Image Credit: Getty
Speakers:

Marlo Gaddis

Chief Technology Officer, Wake County Public School System (NC)

Matt Gambino

Founder, PROPEL Skills Development

Denise Herrman

Assistant Superintendent for Learning and Teaching, St. Charles CUSD 303 School District, Ill.

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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School Districts’ Biggest Tech Challenges During COVID – and What They Mean for Companies

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School districts across the country have ramped up their purchasing of devices during the pandemic, and some have sought to improve overall connectivity in schools and in students’ homes. What do we know about the state of the district tech landscape now, and what are the biggest gaps that school officials see? In this quarterly briefing, EdWeek Market Brief’s editorial staff will break down our recent reporting and dissect original survey data we’ve collected from school districts on how their technology has changed during COVID, and what gaps remain. Attendees will come away with insights on the following:

The device-buying and other tech upgrades districts have made since the spring

What portion of districts are choosing remote, in-person, or hybrid learning

What districts have said their biggest remote learning challenges are this fall

The different connectivity challenges faced by rural, urban, and high-poverty districts

How teachers say tech challenges are affecting specific classroom needs

And more...

Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Keith Krueger

CEO, Consortium for School Networking

Holly Kurtz

Director, EdWeek Research Center
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What Do Districts Need From Social-Emotional Learning Products and Programs During COVID-19?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The coronavirus is fueling major concerns about the social-emotional learning needs of the nation’s students, as they’ve returned to schools immersed in unfamiliar approaches to remote or hybrid learning. To find out what role districts are counting on education companies to play, EdWeek Market Brief fielded a nationally representative survey of district administrators and school principals around the country on what kind of products they most need to help SEL during this critical time. In this quarterly briefing, we’ll break down the survey results, looking at the following key questions:

What specific features districts want in SEL products?

What factors lead districts to renew contracts with SEL providers?

Which district officials make decisions about buying SEL products?

How do districts “assess” students’ SEL status or well-being

And more….

Coverage of whole-child approaches to learning is supported in part by a grant from the Chan Zuckerberg Initiative. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar

Associate Editor, EdWeek Market Brief

Juany Valdespino-Gaytán

Executive Director, Engagement Services, Dallas Independent School District

Kathy Krupa

Vice President of Partnerships, Move This World
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What Are Districts’ Most Urgent Professional Development Needs During COVID-19?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. As more school districts commit to using remote-only learning this fall — or to hybrid learning models — what kinds of professional development will their teachers and other staff need from companies? In this webinar, EdWeek Market Brief will take an in-depth look at the PD that districts are asking for, and how they want that professional support delivered — in the form of on-demand resources, pre-scheduled help, coaching, professional learning communities, and other modes. Specifically, this webinar will delve into:

The results of a new, nationwide EdWeek Market Brief survey of district officials on their most pressing PD needs during COVID

Findings from that same survey on districts’ preferred PD delivery methods during the remote-learning era

New research on when districts plan to purchase PD during the coming academic year

We’ll also hear from a school district administrator about how to interpret the data, where company support for educators during COVID is hitting the mark, and where it’s falling short. And as always, we’ll take questions from our audience. Image Credit: Getty
Speakers:

Sarah Almy

Executive Director of Teacher and Leader Learning, Denver Public Schools

Michelle Bowman

Vice President, Networks & Content Design, Learning Forward

Eric Hibbs

Superintendent, Marlboro Township Schools

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar

Associate Editor, EdWeek Market Brief
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Exclusive Survey Briefing: The State of K-12 Education Business During COVID-19

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. The past few months have been a period of upheaval, but also one of opportunity, for companies across the education market. In this quarterly briefing, EdWeek Market Brief Publisher Maurice Bakley and Managing Editor Sean Cavanagh will break down the results of two exclusive surveys of education businesses conducted by EdWeek Market Brief in April and July. For business leaders, investors and others who are interested in the “state of the industry”, please join us as we discuss a variety of insights around the health and prognosis for K-12 Ed Businesses. Among the survey topics we will address:

How the coronavirus has affected companies’ current sales, near-term revenue expectations, spending plans and staffing across a variety of departments

What pricing strategies companies have chosen, how long they will be running those strategies

Companies’ timelines and success for converting district buyers from free materials during COVID to paid offerings

The biggest barriers vendors have faced in connecting with districts — and how they’re breaking through

What role federal programs like PPP have played for Education Businesses

And more…

We look forward to sharing these survey responses from company representatives – many of them CEOs, VPs, and directors – whose businesses specifically serve the K-12 market and placing them in context with the reporting we have done on these issues on EdWeek Market Brief. Additionally there will be time for Q&A from our live audience. Note: Market Brief members will also receive access to an expanded data deck of the results for further exploration after the event. Image Credit: Getty
Speakers:

Maurice Bakley

Publisher, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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COVID-19 Briefing Series: How Companies Can Engage Parents, and Prepare for What’s Ahead

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. In this webinar, EdWeek Market Brief’s editorial team will present new data and analysis from school districts on what parents – in their new roles as at-home instructors – need from companies in the COVID-19 era. We’ll draw from original surveys of district officials in which they were asked about their interactions with families, and the kinds of support and academic resources parents desperately need now. We’ll also break down EdWeek Market Brief’s recent reporting and research on where schools are on the path to reopening, and what kinds of help districts say they need in specific area, as they cautiously set plans to bring teachers and students back. EdWeek Market Brief’s editorial team will specifically present survey data on the following topics:

What product features and support do parents – who teachers need to engage in students’ learning – need from companies?

Updated survey results on districts’ biggest purchasing priorities for the remainder of this school year – and next.

Districts’ biggest purchasing needs in curriculum, as they plan for school reopenings; and

A look at district officials’ early thinking about how they might attempt to create learning environments for reopened schools.

This webinar is the fifth in EdWeek Market Brief’s COVID-19 briefing series. Our editorial team will take your questions about our research and our reporting on where things stand and states and districts, and where things are headed for K-12 systems and the companies tasked with meeting their most pressing needs. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar

Associate Editor, EdWeek Market Brief

Shauana Hughes-Sims

Senior Administrator of Parent and Family Engagement, Orange County Public Schools, Orlando, Fla.

Pete Just

Chief Operations & Technology Officer, Metropolitan School District of Wayne Township, Indianapolis, Ind.
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COVID-19 Briefing Series: Building Long-Term Relationships From Urgent District Needs

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

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Already registered? Click here to access the webinar. WEBINAR PROGRAM In this webinar, EdWeek Market Brief brings you the new results from national survey questions we’ve put to district officials looking at how their expectations of companies – and of their own classroom instruction – have changed during COVID-19. We’ll also hear directly from a pair of district administrators on the front lines about the support they need from vendors during this crisis. EdWeek Market Brief’s editorial team will present original survey data on:

How often district officials say they’re reaching out to new companies amid the coronavirus;

What those district officials need to hear from vendors to form a long-term relationship;

Districts’ anticipated assessment needs, as they tentatively plan to return teachers and students to schools; and

How district expectations for grading, instruction, and student engagement have changed in the new environment.

We’ll also break down how education companies need to think about shifting from free products they’ve offered during COVID-19 to paid models. In addition, our editorial team will be joined by a pair of district officials who will talk about what they want from companies: Scott Muri, the superintendent of the 33,000-student Ector County Independent School District, in Texas, and Steven Langford, the chief information officer at the 41,000-student Beaverton, Ore., schools. Muri and Langford will take questions about what they’re experiencing, and our editorial team will take questions about our new data, and what schools are going through during COVID-19. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michelle R. Davis

Senior Writer, EdWeek Market Brief

Steven Langford

Chief Information Officer, Beaverton, Ore., school district

Scott Muri

Superintendent, Ector County Independent School District, Texas
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