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The Role Teachers Play in Taking Up Ed-Tech Products: Lessons for Education Companies

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Many education companies count on classroom educators to take up their products, spread the word about those products’ benefits, and become champions when vendors push for district-wide adoption. But how much freedom do teachers actually have to test out digital tools without central office approval? In this webinar, we’ll take a look at survey data that speaks to teachers’ roles in driving ed-tech usage in school systems, and discuss what their level of influence means for vendors trying to create products that will win over classroom educators. Attendees will come away with the following:

  • An analysis of EdWeek Market Brief survey data looking at what level of freedom teachers have in choosing products;
  • Insights on when teachers make product recommendations, who in the school district they speak to about their preferences; and
  • Perspective from a school district official on how their school system set policies for teachers’ testing of ed tech.

Speakers:

Karl Rectanus

Senior Vice President, K-12 Strategy, Instructure

Chantell Manahan

Director of Technology, Steuben County Metropolitan School District, Indiana

Alexandria Ng
Alexandria Ng

Staff Writer, EdWeek Market Brief

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

SKU: teachers-role Categories: ,

Description

Many education companies count on classroom educators to take up their products, spread the word about those products’ benefits, and become champions when vendors push for district-wide adoption. But how much freedom do teachers actually have to test out digital tools without central office approval? In this webinar, we’ll take a look at survey data that speaks to teachers’ roles in driving ed-tech usage in school systems, and discuss what their level of influence means for vendors trying to create products that will win over classroom educators.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

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Additional information

Duration

1 Hour

Speakers

Alexandria Ng, Chantell Manahan, Karl Rectanus, Sean Cavanagh

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