Speakers:
Sean Cavanagh
Senior editor, EdWeek Market Brief
Holly Yettick
Director, Education Week Research Center
Moderator:
Kevin Bushweller
Executive editor, EdWeek Market Brief
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Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools. As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner. Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology. -
FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?Speakers:
Randy Phelps
Chief Technology Officer, East Side Union High School District, San Jose, Calif.
Simma Reingold
Partner, Education Elements
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdWeek Market Brief dives deep into the K-12 curriculum and assessment markets, releasing the results of an exclusive survey that asked K-12 administrators which classroom products they’re using, and what they think of those resources. In this webinar, Education Week Research Center Director Holly Yettick breaks down the results of the nationally representative survey about their use of math and English/language arts products. She’s joined by EdWeek Market Brief Senior Editor Sean Cavanagh, who discusses the results and what they mean for providers competing in the classroom space.Speaker:
Holly Yettick
Director, Education Week Research Center
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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Maximizing Conference ROI
On Demand
FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.Speakers:
Jessica Medaille
Chief Membership Officer, ISTE
Ron Reed
Founder and Executive Producer, SXSW EDU
Moderator:
Michele Molnar
Associate Editor, Education Week Market Brief
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Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!Speakers:
Brad Currie
Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education
Amy Dunkin
Senior vice president of marketing, Houghton Mifflin Harcourt
Michael Lubelfeld
Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.Speakers:
Melissa Schlinger
Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning
Nick Yoder
Senior Technical Assistance Consultant for the American Institutes for Research
Moderator:
Sean Cavanagh
Senior Editor, Education Week Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we'll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.Speakers:
Matt Gambino
Founder, PROPEL Skills Development
Kecia Ray
Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools
Moderator:
Michele Molnar
Associate Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.Speakers:
David DeSchryver
Director, Whiteboard Advisors
Reg Leichty
Founding Partner, Foresight Law + Policy
Moderator:
Sean Cavanagh
Senior Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.Speakers:
Ben Davis
Senior Market Analyst for Education, Futuresource Consulting
Adam Newman
Managing Partner, Tyton Partners
Moderator:
Michele Molnar
Associate Editor, Education Week Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
Already registered? Click here to access the webinar. In this briefing – the second in a new series by EdWeek Market Brief during the coronavirus outbreak – our editorial team breaks down what they’re learning from school district officials and companies scrambling to respond to schools’ biggest needs, intel gathered through exclusive research and original reporting. We will look at the results of an EdWeek Market Brief survey of district officials’ purchasing priorities during the crisis. We will also explore best practices and strategies that companies can take from fellow vendors who have been working in the homeschool and online markets, and how they can be applied to the new, remote-learning reality. Finally we’ll offer insights on districts’ new experimentation with online learning, and where they need the most help. And we’ll be taking questions, so have yours ready. Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
Michelle R. Davis
Senior Writer, EdWeek Market Brief
Kevin Bushweller
Assistant Managing Editor, Technology and Learning Environments, Education Week
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.Speakers:
Jake Bryant
Associate partner, McKinsey & Company
Judy Wade
Senior advisor, Growth Tech Practice, McKinsey & Company
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- The results of a new, nationwide EdWeek Market Brief survey of district officials on their most pressing PD needs during COVID
- Findings from that same survey on districts’ preferred PD delivery methods during the remote-learning era
- New research on when districts plan to purchase PD during the coming academic year
Speakers:
Sarah Almy
Executive Director of Teacher and Leader Learning, Denver Public Schools
Michelle Bowman
Vice President, Networks & Content Design, Learning Forward
Eric Hibbs
Superintendent, Marlboro Township Schools
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Education providers often hear that school officials want research or “evidence” that their products and services are effective. But what kind of research or evidence do schools really want? And just as important, what are simple and low-cost strategies K-12 companies can use to build a research base for their products? This webinar offers practical tips for companies, and also explores how changes in the new federal law, ESSA, will change the research standards for school providers.Speakers:
Bart Epstein
CEO, Jefferson Education Accelerator
Steven Glazerman
Director, Educator Impact Laboratory, Mathematica Policy Research
Alexandra Resch
Associate director and senior researcher, Mathematica Policy Research
Moderator:
Sean Cavanagh
Senior editor, Education Week Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- New EdWeek Market Brief survey data collected from K-12 officials across the country on the types of approaches in tutoring and features they want from intervention programs
- A discussion with a district official and tutoring organization on what the tutoring landscape looks like, and how K-12 needs have taken shape during the pandemic
- Insights from EdWeek Market Brief’s reporting on how tutoring companies and districts are choosing strategies and finding tutors capable of helping students
Speakers:
Darrin Brozene
Principal, Baltimore Design School
Shannon Trejo
Chief Academic Officer, Dallas Independent School District
Ryan Patenaude
Senior Vice President and Co-Founder, FEV Tutor
Moderators:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
David Saleh Rauf
Contributing Editor, EdWeek Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
- New insights from ISC Research – which studies international private schools -- about key purchasing priorities in the sector, and which school officials make buying decisions;
- The perspective of company officials who have worked in international schools on how to establish relationships with them, and mistakes to avoid; and
- How regulatory and policy changes in key markets – like China – have affected international schools and vendors’ ability to work with them.
Speakers:
Diane Glass
Commercial Director, ISC Research
Jorge A. Navarro
Vice President, Strategic Relationships, Curriculum Associates
Arno Krug
Chief Executive Officer, Maple Bear
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:- Purchase one-time single webinar access here, or
- Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
Already registered? Click here to access the webinar. In this briefing – the third in our COVID-19 intel webinar series – our editorial team and invited guests will look at how companies across the K-12 market are rethinking their sales and marketing, customer success, and in some cases, existing products to meet school districts’ changing demands. We’ll unveil new findings from an EdWeek Market Brief survey of district administrators across the country, which provides data about the specific changes in spending K-12 officials expect to make in the CURRENT year’s budget and the COMING year’s budget as a result of COVID-19. We’ll also release new survey results how district officials are learning about new products and services in today’s chaotic environment – and what kind of product and implementation support they expect from vendors. Finally, EdWeek Market Brief’s editorial staff will be joined by two guests: BrainPOP CEO Scott Kirkpatrick, and Rob Bixler, the associate superintendent for curriculum and digital learning for the 212,000-student Orange County (Fla.) Public Schools. Image Credit: Getty Speakers:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
Michele Molnar
Associate Editor, EdWeek Market Brief
Brian Bradley
Contributing Writer, EdWeek Market Brief
Rob Bixler
Associate Superintendent for Curriculum and Digital Learning, Orange County Public Schools, Fla.
Scott Kirkpatrick
CEO, BrainPOP