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What K-12 Companies Need to Know About the Adult Education Market

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For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach.

In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.


Mike Berlin
Mike Berlin

Principal consultant, Entangled Solutions

Jennifer Kobrin
Jennifer Kobrin

Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia

Ira Sockowitz
Ira Sockowitz

Founder and CEO, Learning Games Studios



Sean Cavanagh
Sean Cavanagh

Senior editor, Education Week Market Brief

SKU: adult-ed Categories: ,


What do K-12 companies need to know before they jump into the adult education market? Our guests will offer targeted advice and strategies for selling in a space that has millions of learners, billions of dollars in funding, and a ton of demand─but also has obstacles that providers need to be able to navigate.

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1 Hour


Ira Sockowitz, Jennifer Kobrin, Mike Berlin


Sean Cavanagh


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