Speakers:
Sean Cavanagh
Senior editor, EdWeek Market Brief
Holly Yettick
Director, Education Week Research Center
Moderator:
Kevin Bushweller
Executive editor, EdWeek Market Brief
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Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools. As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner. Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology. -
Mastering the Charter School Market
On Demand
Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.Speakers:
Chris Busse
Vice president of quality initiatives, Texas Charter Schools Association
Anna Kimsey Edwards
Co-founder and chief advocacy officer, Whiteboard Advisors
Tiffany Kallevik
Director, member business services, Colorado League of Charter Schools
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.Speakers:
Jake Bryant
Associate partner, McKinsey & Company
Judy Wade
Senior advisor, Growth Tech Practice, McKinsey & Company
Moderator:
Michele Molnar
Associate editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Dec. 1, 2016. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.Speakers:
Laurie Chiu-Mar
Asia Pacific sales director, PASCO Scientific
Diane Glass
Director of business and higher education, International School Consultancy
Moderator:
Sean Cavanagh
Senior editor, Education Week Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Nov. 16, 2016 The federal Every Student Succeeds Act revamps requirements around professional development in a big way. It emphasizes innovative approaches to professional development, including job-embedded and collaborative options, while adding new, tiered evidence requirements. In addition, ESSA creates new funding opportunities for companies that educate themselves about the law. In this webinar, we'll explore ways the nation's new K-12 law may apply to your business and what you can do to maximize the opportunities it provides.Speakers:
Stephanie Hirsh
Executive Director, Learning Forward
Stephanie Wood-Garnett
Vice president of Policy and Advocacy, Alliance for Excellent Education
Moderator:
Michelle R. Davis
Senior Writer, Education Week Digital Directions
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?Speakers:
Reg Leichty
Partner and Founder, Foresight Law + Policy
Julia Martin
Legislative Director, Brustein & Manasevit, PLLC
Moderator:
Sean Cavanagh
Senior Editor, EdWeek Market Brief
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FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Aug. 30, 2016 Join us for a conversation with the chief academic officers of the Broward County, Fla., and Cleveland, Ohio, school districts to better understand what schools really need and want from digital content providers. Drawing upon exclusive data collected by the Education Week Research Center, this webinar will provide key insights and actionable information about the adoption and purchasing of digital content in the K-12 system.Speakers:
Daniel Gohl
Chief Academic Officer, Broward County School District, Fla.
Michelle Pierre-Farid
Chief Academic Officer, Cleveland Metropolitan School District, Ohio
Holly Yettick
Director, Education Week Research Center
Moderator:
Michele Molnar
Associate Editor, EdWeek Market Brief