Home/Featured, Market Brief/How to Succeed in International Markets—and Mistakes to Avoid

How to Succeed in International Markets—and Mistakes to Avoid

On Demand


50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout).

Get your promo code here.

Click here to become an EdWeek Market Brief member.

Already registered? Click here to access the webinar.

Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.


Kevin Mather
Kevin Mather

President & CEO, The Northern California World Trade Center

William Toerpe III
William Toerpe III

Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service



Michele Molnar
Michele Molnar

Associate Editor, Education Week Market Brief

SKU: intl-mrkt Categories: ,


Entering the K-12 market in another country takes research, networking, a plan, and an appetite for risk-taking. Join our guests who will offer steps for how to identify good markets for educational products and services, and valuable tips for working with resellers in other countries.

50% off for Market Brief Members (Enter Your MB Coupon Code at Checkout)

Get your promo code here.

Click here to become an EdWeek Market Brief member.

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

A transcript can be made available for this event. The transcript will be available to download from the “resource list” in the console within three business days after the event. You must log into the event again to access that event’s transcript.

Your e-mail address may be used to communicate with you about your registration, related products and services, and offers sent to you directly from sponsors. Use of your personal information is otherwise protected according to our privacy policy.

Additional information


1 Hour


Kevin Mather, William Toerpe III


Michele Molnar


There are no reviews yet.

Be the first to review “How to Succeed in International Markets—and Mistakes to Avoid”
Go to Top