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For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach.
In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.
Speakers:
Mike Berlin
Principal consultant, Entangled Solutions
Jennifer Kobrin
Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia
Ira Sockowitz
Founder and CEO, Learning Games Studios
Moderator:
Sean Cavanagh
Senior editor, Education Week Market Brief
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