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Selling to Principals Without Alienating District Leaders

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For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we’ll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.

Speakers:

Matt Gambino
Matt Gambino

Founder, PROPEL Skills Development

Kecia Ray
Kecia Ray

Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools

 

Moderator:

Michele Molnar
Michele Molnar

Associate Editor, EdWeek Market Brief

SKU: principals Categories: ,

Description

Many K-12 companies want to pitch their products to individual school principals, but they also don’t want to anger central-office administrators who want product decisions routed through them. How can vendors reach out to principals, and win them over, without burning bridges?

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Additional information

Duration

1 Hour
Speakers

Kecia Ray, Matt Gambino
Moderator

Michele Molnar

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