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Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.
Speakers:
Monica Brady-Myerov
Founder and CEO, Listenwise
Michelle R. Davis
Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief
Moderator:
Sean Cavanagh
Managing Editor, EdWeek Market Brief
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