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Rewards and Risks for K-12 Companies in Product “Ambassador” Programs

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Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.

Speakers:

Monica Brady-Myerov
Monica Brady-Myerov

Founder and CEO, Listenwise

Michelle R. Davis
Michelle R. Davis

Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief

 

Moderator:

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

SKU: ambassador Categories: ,

Webinar Description

Many education companies in the market today have created “ambassador programs,” in which teachers advocate for products and help improve those products’ visibility. How can companies stage ambassador programs that are effective and yet held to high ethical standards?

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Additional Information

Duration

1 Hour

Speakers

Michelle R. Davis, Monica Brady-Myerov

Moderator

Sean Cavanagh

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