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How to Succeed in International Markets—and Mistakes to Avoid

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Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.

Speakers:

Kevin Mather
Kevin Mather

President & CEO, The Northern California World Trade Center

William Toerpe III
William Toerpe III

Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

 

Moderator:

Michele Molnar
Michele Molnar

Associate Editor, Education Week Market Brief

SKU: intl-mrkt Categories: ,

Description

Entering the K-12 market in another country takes research, networking, a plan, and an appetite for risk-taking. Join our guests who will offer steps for how to identify good markets for educational products and services, and valuable tips for working with resellers in other countries.

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Additional information

Duration

1 Hour
Speakers

Kevin Mather, William Toerpe III
Moderator

Michele Molnar

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