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Exclusive Survey Briefing: The State of K-12 Education Business During COVID-19

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FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

  • Purchase one-time single webinar access here, or
  • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

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The past few months have been a period of upheaval, but also one of opportunity, for companies across the education market. In this quarterly briefing, EdWeek Market Brief Publisher Maurice Bakley and Managing Editor Sean Cavanagh will break down the results of two exclusive surveys of education businesses conducted by EdWeek Market Brief in April and July.

For business leaders, investors and others who are interested in the “state of the industry”, please join us as we discuss a variety of insights around the health and prognosis for K-12 Ed Businesses.

Among the survey topics we will address:

  • How the coronavirus has affected companies’ current sales, near-term revenue expectations, spending plans and staffing across a variety of departments
  • What pricing strategies companies have chosen, how long they will be running those strategies
  • Companies’ timelines and success for converting district buyers from free materials during COVID to paid offerings
  • The biggest barriers vendors have faced in connecting with districts — and how they’re breaking through
  • What role federal programs like PPP have played for Education Businesses
  • And more…

We look forward to sharing these survey responses from company representatives – many of them CEOs, VPs, and directors – whose businesses specifically serve the K-12 market and placing them in context with the reporting we have done on these issues on EdWeek Market Brief. Additionally there will be time for Q&A from our live audience.

Note: Market Brief members will also receive access to an expanded data deck of the results for further exploration after the event.

Image Credit: Getty

Speakers:

Maurice Bakley
Maurice Bakley

Publisher, EdWeek Market Brief

Sean Cavanagh
Sean Cavanagh

Managing Editor, EdWeek Market Brief

Description

How much success are education companies having in driving revenue, connecting with district officials, and moving districts from free-to-paid models during COVID-19? EdWeek Market Brief breaks down the results of two exclusive surveys of K-12 businesses across the market, conducted by EdWeek Market Brief in April and July.

FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here.

For non-members:

    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More


Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

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Additional information

Duration

1 Hour

Speakers

Maurice Bakley, Sean Cavanagh

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