Webinars | EdWeek Webinars

What the Stimulus Package Means for Education Companies

On Demand
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Already registered? Click here to access the webinar. The American Rescue Plan, signed into law by President Biden last month, provides historic amounts of emergency financial relief to schools – roughly $130 billion, which school districts are expected to spend over the next three years. How are districts going to make use of this aid to address learning loss, priorities in professional development, curriculum, classroom assessment, technology, social-emotional learning, and other areas? This webinar will look at what the stimulus will mean for education companies working in school districts, and what K-12 officials will expect from those vendors. We will discuss and shed light on:

The results of a nationally representative survey of district officials on how they expect to spend the new stimulus funding

Additional EdWeek Market Brief original research on districts’ specific preferences for addressing learning loss – a core element of the federal aid – over the coming year

Insights from federal policy experts and district officials on rules on how the aid can be spent, and how the money is likely to be used by schools

And more…

Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Brian Bradley

Staff Writer, EdWeek Market Brief

Reg Leichty

Founding Partner, Foresight Law+Policy

John Hutchison

Deputy Superintendent for Business and Operations, Olathe (Kan.) School District
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The Collapse of Silicon Valley Bank and the Future of Ed-Tech Investing

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$195.00
Photo Credit: Jeff Chiu/AP FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The unraveling of Silicon Valley Bank jolted the universe of education companies who had counted on the institution and had come to regard it as the “bank of innovation,” in the words of one ed-tech leader. What will be the long-term implications of the bank’s implosion on the work of education startup companies, and on investors who seek to help those fledgling businesses grow? What options are left for entrepreneurs looking for reliable and creative financial support? In this webinar, EdWeek Market Brief stages a discussion with entrepreneurs and investors on how SVB’s fall changes the landscape for education companies, and for investors. Attendees will come away with valuable insights on the following:

Where ed-tech startups will turn for financial support now that SVB is no longer an option

How SVB’s undoing fits into a broader slowdown of venture capital investment into K-12 education, and how venture capitalists are expanding their portfolios or retrenching

More broadly, what are the prospects for innovation in a market where creative and flexible lending may now be harder to come by?

Speakers:

Ash Kaluarachchi

CEO & Managing Director, StartEd

Douglas Lynch

Managing Director, USC Rossier Education Technology Accelerator

Jason Palmer

General Partner, New Markets Venture Partners

Michelle Caffrey

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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China’s Tough New Regulations on Education Companies: What They Mean for a Key Foreign Market

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$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. Over the past decade, education companies from across the globe, including the United States, have viewed China as a highly desirable market for selling a wide variety of products and services. But now, the Chinese government has imposed strict new regulations on the tutoring that companies can offer. It’s just the latest in a series of changes by the Chinese government that have big implications for organizations trying to serve students, parents, and schools in the market. In this webinar, we’ll talk with experts who understand the regulations and what they mean for education companies. Attendees will come away with:

A detailed breakdown of what we know of the restrictions on tutoring companies and how they’re being enforced;

An in-depth look at broader regulations imposed on foreign education companies over the past few years; and

Takeaways on how education companies can position their products to withstand big policy shifts in the Chinese market.

Image Credit: Getty
Speakers:

Yong Zhao

Foundation Distinguished Professor, University of Kansas; Professor in Educational Leadership, Melbourne Graduate School of Education (Australia)

Victor Hu

Managing Partner and Co-Founder, Lumos Capital Group

Daniele Saccardi

Campaigns Manager, Inbound Marketing, Preply

Brian Bradley

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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How Quickly Are K-12 Districts Pivoting Back to Face-to-Face Company Meetings?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The COVID-19 pandemic forced a sudden retreat from districts being willing and able to meet with companies in-person – for professional development sessions, on-site school visits, pilots of products, and face-to-face conferences. How close are school districts to returning to pre-pandemic norms? In this webinar, EdWeek Market Brief will break down recent survey data collected from K-12 officials about their appetite for meeting with companies, now, at the start of this school year, and a year from now. Join us to learn about the following:

Which types of in-person meetings are moving forward, and which ones are still a no-go;

How differences in district policy vary by size of the school district, region of the country, and other factors;

Data on how companies’ plans to send staff to in-person events compares with district plan;

Insights on EdWeek Market Brief’s reporting and data about the instructional model (fully in-person, vs. hybrid) that districts intend to follow in the fall, and how that could impact company practices.

Image Credit: Getty
Speakers:

Alex Harwin

Research Analyst, EdWeek Research Center

Katie Topping

Executive Vice President of Marketing and Communication, NWEA

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Election Breakdown: Key Takeaways for K-12 Companies from November’s Results

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$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The Nov. 8 election has potentially huge implications for education policy and practice -- and for the companies delivering curriculum, assessment, PD, ed tech, and other products and services to schools. In this webinar, we’ll talk about what shifts in political power at both the state and federal level will mean for companies trying to figure out the future of school funding, academic recovery, and classroom practice. Our attendees will come away with insights on the following:

Whether new state legislative dynamics and shifting economic conditions will change funding prospects for school districts.

How key state ballot items in markets like California, Colorado, Massachusetts, and West Virginia will change the funding and policy landscape.

How party control of U.S. Congress will affect the money and policy directed to states and districts.

How Republican candidates’ pledges to further restrict lessons on race and general will shape expectations for district curriculum.

Image Credit: Getty
Speakers:

David DeSchryver

Senior Vice-President and Co-Director of Research, Whiteboard Advisors

David Saleh Rauf

Contributing Writer, EdWeek Market Brief

Libby Stanford

Staff Writer, Politics and Policy, Education Week

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Where Teachers’ Tech Skills Fall Short–and How Education Companies and Their Products Can Help

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$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. New EdWeek Market Brief research shows that many teachers entering the profession say they do not have the skills needed to use technology effectively, or innovatively. Learn from leading teacher college officials and teachers on what supports new educators need the most and discuss how products can be designed in ways that promote ease-of-use for teachers while driving student engagement and creative classroom approaches. You’ll gain insights into:

Survey data collected from teachers on where their tech skills fall short

Practical advice for companies on product features that can enable teachers' ease of use

Guidance on how to support teachers who may need additional tech support

Image Credit: Getty
Speakers:

Greg Bagby

Coordinator of Instructional Technology, Hamilton County Schools, Tennessee

Michelle Caffrey

Staff Writer, EdWeek Market Brief

Jennie Chiu

Associate Professor of Education, University of Virginia School of Education and Human Development

Brent Maddin

Executive Director, Next Education Workforce Initiative; Interim Co-Director, Division of Teacher Preparation, Arizona State University Mary Lou Fulton Teachers College

Moderator:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief
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What Schools Want From Digital Content: CAO Insights, Exclusive Data

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Aug. 30, 2016 Join us for a conversation with the chief academic officers of the Broward County, Fla., and Cleveland, Ohio, school districts to better understand what schools really need and want from digital content providers. Drawing upon exclusive data collected by the Education Week Research Center, this webinar will provide key insights and actionable information about the adoption and purchasing of digital content in the K-12 system.
Speakers:

Daniel Gohl

Chief Academic Officer, Broward County School District, Fla.

Michelle Pierre-Farid

Chief Academic Officer, Cleveland Metropolitan School District, Ohio

Holly Yettick

Director, Education Week Research Center

Moderator:

Michele Molnar

Associate Editor, EdWeek Market Brief

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Europe’s Tough New Data-Privacy Law: Breaking Down GDPR for Companies

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The sweeping new European data privacy regulation, GDPR, has set stricter ground rules for education companies’ collection and use of data. Join EdWeek Market Brief for an in-depth look at the law’s implications for K-12 providers in the United States and beyond. We’ll offer tips for companies—from established businesses to startups—on the changes they may need to make to their product development, consent policies, and data inventory to get in line with the policy, and the mistakes ed-tech providers need to avoid.
Speakers:

Carl E. Schonander

Senior Director for International Public Policy, Software & Information Industry Association

Gabriela Zanfir-Fortuna

Policy Counsel on European Union Issues, Future of Privacy Forum

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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How to Succeed in International Markets—and Mistakes to Avoid

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$195.00

50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.
Speakers:

Kevin Mather

President & CEO, The Northern California World Trade Center

William Toerpe III

Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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School Districts’ Biggest Tech Challenges During COVID – and What They Mean for Companies

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School districts across the country have ramped up their purchasing of devices during the pandemic, and some have sought to improve overall connectivity in schools and in students’ homes. What do we know about the state of the district tech landscape now, and what are the biggest gaps that school officials see? In this quarterly briefing, EdWeek Market Brief’s editorial staff will break down our recent reporting and dissect original survey data we’ve collected from school districts on how their technology has changed during COVID, and what gaps remain. Attendees will come away with insights on the following:

The device-buying and other tech upgrades districts have made since the spring

What portion of districts are choosing remote, in-person, or hybrid learning

What districts have said their biggest remote learning challenges are this fall

The different connectivity challenges faced by rural, urban, and high-poverty districts

How teachers say tech challenges are affecting specific classroom needs

And more...

Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Keith Krueger

CEO, Consortium for School Networking

Holly Kurtz

Director, EdWeek Research Center
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Heading Into a New School Year, How Has COVID Changed the Product Demands of K-12 Schools?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School districts are returning to in-person classes this fall -- and trying to return to some version of normalcy from the depths of COVID. But K-12 officials and companies see signs that the pandemic has brought lasting changes to the expectations that districts have for products, and for the companies serving them. In this webinar, EdWeek Market Brief brings together education company executives and district officials for a focused discussion of how schools’ experiences with remote learning, and new forms of instruction and product support may have permanently altered the market. Attendees to this webinar will come away with:

Original EdWeek Market Brief survey results from district officials about what kinds of products they see becoming more essential, in the post-pandemic school environment.

Insights on what kinds of products district are demand this fall – for many districts, the first full semester of in-person learning.

A discussion of how demand for specific product areas – such as curriculum, professional development, and data and tech platforms – are likely to change because of new district needs.

And more…

Image Credit: Getty
Speakers:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Lorrie Owens

Chief Technology Officer, San Mateo County Office of Education

Erez Pikar

CEO, Trox

Kelly Stuart

President & Chief Operating Officer, Center for the Collaborative Classroom
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After the Sale: Keys to Implementing Educational Products Effectively

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$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. Get practical advice from EdWeek Market Brief on how you can work with districts to support effective implementation of your products. It’s one of the biggest complaints that school districts have of education companies: They sell an educational product, and then fail to follow up by making sure it’s implemented correctly. Vendors also become frustrated when districts aren’t using products the way that they’re designed to be used. You’ll also receive critical results from original EdWeek Market Brief survey data on what districts expect from companies in implementing their programs. *The original version of this webinar included survey data that was preliminary, not final. The correct data is provided in the resources tab. Image Credit: Getty
Speakers:

Adam D. Fried

Superintendent, Harrington Park (N.J.) School District

Linda Chaput

CEO, Agile Mind Inc.

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Moderator:

Emma Kate Fittes

Staff Writer, EdWeek Market Brief
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Exclusive Survey Briefing: The State of K-12 Education Business During COVID-19

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$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. The past few months have been a period of upheaval, but also one of opportunity, for companies across the education market. In this quarterly briefing, EdWeek Market Brief Publisher Maurice Bakley and Managing Editor Sean Cavanagh will break down the results of two exclusive surveys of education businesses conducted by EdWeek Market Brief in April and July. For business leaders, investors and others who are interested in the “state of the industry”, please join us as we discuss a variety of insights around the health and prognosis for K-12 Ed Businesses. Among the survey topics we will address:

How the coronavirus has affected companies’ current sales, near-term revenue expectations, spending plans and staffing across a variety of departments

What pricing strategies companies have chosen, how long they will be running those strategies

Companies’ timelines and success for converting district buyers from free materials during COVID to paid offerings

The biggest barriers vendors have faced in connecting with districts — and how they’re breaking through

What role federal programs like PPP have played for Education Businesses

And more…

We look forward to sharing these survey responses from company representatives – many of them CEOs, VPs, and directors – whose businesses specifically serve the K-12 market and placing them in context with the reporting we have done on these issues on EdWeek Market Brief. Additionally there will be time for Q&A from our live audience. Note: Market Brief members will also receive access to an expanded data deck of the results for further exploration after the event. Image Credit: Getty
Speakers:

Maurice Bakley

Publisher, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Connecting the Dots on ESSA and PD: What Education Companies Should Know (Rebroadcast)

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Nov. 16, 2016 The federal Every Student Succeeds Act revamps requirements around professional development in a big way. It emphasizes innovative approaches to professional development, including job-embedded and collaborative options, while adding new, tiered evidence requirements. In addition, ESSA creates new funding opportunities for companies that educate themselves about the law. In this webinar, we'll explore ways the nation's new K-12 law may apply to your business and what you can do to maximize the opportunities it provides.
Speakers:

Stephanie Hirsh

Executive Director, Learning Forward

Stephanie Wood-Garnett

Vice president of Policy and Advocacy, Alliance for Excellent Education

Moderator:

Michelle R. Davis

Senior Writer, Education Week Digital Directions

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China’s Education Market: What K-12 Companies Should Know (Rebroadcast)

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Dec. 1, 2016. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.
Speakers:

Laurie Chiu-Mar

Asia Pacific sales director, PASCO Scientific

Diane Glass

Director of business and higher education, International School Consultancy

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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COVID-19 Briefing Series: How Companies Can Engage Parents, and Prepare for What’s Ahead

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. In this webinar, EdWeek Market Brief’s editorial team will present new data and analysis from school districts on what parents – in their new roles as at-home instructors – need from companies in the COVID-19 era. We’ll draw from original surveys of district officials in which they were asked about their interactions with families, and the kinds of support and academic resources parents desperately need now. We’ll also break down EdWeek Market Brief’s recent reporting and research on where schools are on the path to reopening, and what kinds of help districts say they need in specific area, as they cautiously set plans to bring teachers and students back. EdWeek Market Brief’s editorial team will specifically present survey data on the following topics:

What product features and support do parents – who teachers need to engage in students’ learning – need from companies?

Updated survey results on districts’ biggest purchasing priorities for the remainder of this school year – and next.

Districts’ biggest purchasing needs in curriculum, as they plan for school reopenings; and

A look at district officials’ early thinking about how they might attempt to create learning environments for reopened schools.

This webinar is the fifth in EdWeek Market Brief’s COVID-19 briefing series. Our editorial team will take your questions about our research and our reporting on where things stand and states and districts, and where things are headed for K-12 systems and the companies tasked with meeting their most pressing needs. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar

Associate Editor, EdWeek Market Brief

Shauana Hughes-Sims

Senior Administrator of Parent and Family Engagement, Orange County Public Schools, Orlando, Fla.

Pete Just

Chief Operations & Technology Officer, Metropolitan School District of Wayne Township, Indianapolis, Ind.
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What’s Next for K-12 Budgets? The Impact of Enrollment Declines and the End of Stimulus Funding

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School districts have seen their budgets swell in recent years because of strong economic growth, robust tax revenues, and a huge amount of federal stimulus funding. But now, many K-12 systems face uncertainty because of declining student enrollments and the end of federal emergency aid. And no one seems sure where the economy is headed. In this webinar, EdWeek Market Brief will get a national and local school district perspective on what’s next for school systems, and ultimately for the school companies tasked with delivering products and services in curriculum, assessment, PD, social-emotional learning, and other areas. Webinar attendees will gain the following:

Survey results taken from districts on how many of them are experiencing enrollment drops, and how they expect it to affect their budgets

Insights on how budgetary pressures could affect district spending, and what they are likely to cut or spare from cuts

On-the-ground perspective from district officials on how they’re managing these pressures, and what they will prioritize in future spending.

Image Credit: Getty
Speakers:

Robert Lowry

Deputy Director, New York State Council of School Superintendents

Brent Ringo

Chief Financial Officer, Garland (Texas) Independent School District

Marguerite Roza

Director of the Edunomics Lab and Research Professor, Georgetown University

Alexandria Ng

Staff Writer, EdWeek Market Brief

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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What K-12 Companies Need to Know About the Adult Education Market

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach. In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.
Speakers:

Mike Berlin

Principal consultant, Entangled Solutions

Jennifer Kobrin

Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia

Ira Sockowitz

Founder and CEO, Learning Games Studios

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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School Districts’ Efforts to Address “Learning Loss” and the Support They Need From Companies

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. School systems across the country continue to wrestle with how to help students recover from severe academic setbacks experienced during the pandemic. District administrators and classroom educators have tried to set in motion strategies to accurately assess where students need the most support, and what kinds of interventions, from tutoring to out-of-school support to a revamping of existing lessons, will provide the most help. In this webinar, EdWeek Market Brief will take an in-depth look at the barriers school districts face in addressing unfinished learning, and what support they need from education companies delivering curriculum, assessment, PD, data-analysis, and other products. The webinar will offer:

An in-depth discussion of the approaches being used by districts to assess students’ academic strengths and weaknesses over the past two years

Original survey data collected from K-12 officials by EdWeek Market Brief on which academic subjects/grade levels need the most attention in addressing unfinished learning, the biggest hurdles they see in going about that work, and the assessment models they favor

Image Credit: Getty
Speakers:

Robert N. Bixler

Associate Superintendent, Curriculum and Digital Learning, Orange County Public Schools, Fla.

Emma Dorn

Senior Knowledge Expert, McKinsey & Company

Emma Kate Fittes

Staff Writer, EdWeek Market Brief

Jusmar Maness

Chief Academic Officer, Guilford County Schools

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Rewards and Risks for K-12 Companies in Product “Ambassador” Programs

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.
Speakers:

Monica Brady-Myerov

Founder and CEO, Listenwise

Michelle R. Davis

Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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How Education Companies Can Win in the K-12 Virtual, Augmented, and Mixed Reality Game

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Breakthroughs in technology, and falling prices, are expected to fuel a booming market for virtual, augmented, and mixed reality tools in K-12 districts over the next few years. But are education companies ready to respond? In this webinar, our guests will lay out the hard questions education companies need to consider—in product design, lesson-planning, implementation, pricing, and marketing— when they’re designing VR/AR/mixed reality tools for the burgeoning market, and trying to make them work in classrooms. What separates a smart, innovative investment from a project that drains time and money, without a payoff?
Speakers:

Jaime Donally

Author of Learning Transported: Augmented, Virtual and Mixed Reality for All Classrooms and Former Math Teacher

Mike Harper

Executive Vice President and Chief Marketing Officer, zSpace

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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What You Need to Know About Curriculum Providers Winning States’ Approval

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Get a window into state markets—and gain key insights about what states want from vendors—in the latest EdWeek Market Brief webinar. Our guests will be Christine Fox, the deputy director of the State Educational Technology Directors’ Association, and André DeLeón, an education programs professional for the Nevada Department of Education. Fox will explain the impact of SETDA’s launch of an “instructional materials” tool that compiles—for the first time ever—12 states’ choices of curriculum providers that meet their standards. DeLeón will focus on how his state approaches instructional materials review.
Speakers:

André DeLeón

Education Programs Professional, Nevada Department of Education

Christine Fox

Deputy Director, SETDA

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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China’s Education Market: What K-12 Companies Should Know

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.
Speakers:

Laurie Chiu-Mar

Asia Pacific sales director, PASCO Scientific

Diane Glass

Director of business and higher education, International School Consultancy

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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How to Establish Trust With—and Not Antagonize—School Districts During COVID

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. Many school district officials have said they’re wary of receiving over-the-top sales pitches as they scramble to keep up with their many obligations during COVID-19. At the same time, EdWeek Market Brief’s research shows that many school officials are proactively reaching out to companies in search of products that will help them navigate remote, hybrid, and in-person learning. In this environment, what does an effective sales pitch look like—and what are the kinds of messages and outreach that companies should avoid? In this webinar, attendees will come away with the following:

Insights on what districts want from their FIRST meeting with a company during COVID, drawing from EdWeek Market Brief surveys of K-12 officials;

Intel on how districts pare down the list of companies they’re considering hiring

Data on what kinds of companies districts are turning to for the first time during the pandemic;

Information on how much time districts spend researching new education companies;

District perspective on the messages K-12 officials respond to, and what they reject

And more…

Our guests will also take questions from our audience. We’re looking forward to the conversation. Image Credit: Getty
Speakers:

Marlo Gaddis

Chief Technology Officer, Wake County Public School System (NC)

Matt Gambino

Founder, PROPEL Skills Development

Denise Herrman

Assistant Superintendent for Learning and Teaching, St. Charles CUSD 303 School District, Ill.

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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COVID-19 Briefing Series: Building Long-Term Relationships From Urgent District Needs

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. WEBINAR PROGRAM In this webinar, EdWeek Market Brief brings you the new results from national survey questions we’ve put to district officials looking at how their expectations of companies – and of their own classroom instruction – have changed during COVID-19. We’ll also hear directly from a pair of district administrators on the front lines about the support they need from vendors during this crisis. EdWeek Market Brief’s editorial team will present original survey data on:

How often district officials say they’re reaching out to new companies amid the coronavirus;

What those district officials need to hear from vendors to form a long-term relationship;

Districts’ anticipated assessment needs, as they tentatively plan to return teachers and students to schools; and

How district expectations for grading, instruction, and student engagement have changed in the new environment.

We’ll also break down how education companies need to think about shifting from free products they’ve offered during COVID-19 to paid models. In addition, our editorial team will be joined by a pair of district officials who will talk about what they want from companies: Scott Muri, the superintendent of the 33,000-student Ector County Independent School District, in Texas, and Steven Langford, the chief information officer at the 41,000-student Beaverton, Ore., schools. Muri and Langford will take questions about what they’re experiencing, and our editorial team will take questions about our new data, and what schools are going through during COVID-19. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michelle R. Davis

Senior Writer, EdWeek Market Brief

Steven Langford

Chief Information Officer, Beaverton, Ore., school district

Scott Muri

Superintendent, Ector County Independent School District, Texas
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The State of K-12 Budgets: Positioning Your Company for the Coming School Year

On Demand
$195.00

Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?
Speakers:

Donald J. Boyd

Director of fiscal studies, Rockefeller Institute of Government

Noelle Ellerson Ng

Associate executive director of AASA, the School Superintendents Association

Claire Hertz

Chief financial officer, Beaverton School District, Ore.

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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Mastering the Charter School Market

On Demand
$195.00

Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.
Speakers:

Chris Busse

Vice president of quality initiatives, Texas Charter Schools Association

Anna Kimsey Edwards

Co-founder and chief advocacy officer, Whiteboard Advisors

Tiffany Kallevik

Director, member business services, Colorado League of Charter Schools

Moderator:

Michele Molnar

Associate editor, Education Week Market Brief

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Personalized Learning: Getting Your Product to Succeed in K-12 Classrooms

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.
Speakers:

Patricia Deklotz

Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From

Elizabeth Steiner

Associate policy researcher, RAND Corp.

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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School Data Privacy: How to Meet State and District Requirements

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.
Speakers:

Linnette Attai

Founder, Playwell, LLC

Sara Kloek

Director of Education Policy, Software & Information Industry Association

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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What Do Districts Need From Social-Emotional Learning Products and Programs During COVID-19?

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More

Already registered? Click here to access the webinar. The coronavirus is fueling major concerns about the social-emotional learning needs of the nation’s students, as they’ve returned to schools immersed in unfamiliar approaches to remote or hybrid learning. To find out what role districts are counting on education companies to play, EdWeek Market Brief fielded a nationally representative survey of district administrators and school principals around the country on what kind of products they most need to help SEL during this critical time. In this quarterly briefing, we’ll break down the survey results, looking at the following key questions:

What specific features districts want in SEL products?

What factors lead districts to renew contracts with SEL providers?

Which district officials make decisions about buying SEL products?

How do districts “assess” students’ SEL status or well-being

And more….

Coverage of whole-child approaches to learning is supported in part by a grant from the Chan Zuckerberg Initiative. Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Michele Molnar

Associate Editor, EdWeek Market Brief

Juany Valdespino-Gaytán

Executive Director, Engagement Services, Dallas Independent School District

Kathy Krupa

Vice President of Partnerships, Move This World
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What Kind of ‘Research’ Do K-12 Companies Need for Their Products? (Rebroadcast)

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Current members, get your discount code here. Already registered? Click here to access the webinar. This webinar is a rebroadcast of an event that originally aired on Jan. 18, 2017. Education providers often hear that school officials want research or “evidence” that their products and services are effective. But what kind of research or evidence do schools really want? And just as important, what are simple and low-cost strategies K-12 companies can use to build a research base for their products? This webinar offers practical tips for companies, and also explores how changes in the new federal law, ESSA, will change the research standards for school providers.
Speakers:

Bart Epstein

CEO, Jefferson Education Accelerator

Steven Glazerman

Director, Educator Impact Laboratory, Mathematica Policy Research

Alexandra Resch

Associate director and senior researcher, Mathematica Policy Research

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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The Every Student Succeeds Act: The Implications for Education Companies

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?
Speakers:

Reg Leichty

Partner and Founder, Foresight Law + Policy

Julia Martin

Legislative Director, Brustein & Manasevit, PLLC

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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