Home/Market Brief
  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.

    Speakers:

    Monica Brady-Myerov
    Monica Brady-Myerov

    Founder and CEO, Listenwise

    Michelle R. Davis
    Michelle R. Davis

    Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.

    Speakers:

    Linnette Attai
    Linnette Attai

    Founder, Playwell, LLC

    Sara Kloek
    Sara Kloek

    Director of Education Policy, Software & Information Industry Association

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. School districts across the country have ramped up their purchasing of devices during the pandemic, and some have sought to improve overall connectivity in schools and in students’ homes. What do we know about the state of the district tech landscape now, and what are the biggest gaps that school officials see? In this quarterly briefing, EdWeek Market Brief’s editorial staff will break down our recent reporting and dissect original survey data we’ve collected from school districts on how their technology has changed during COVID, and what gaps remain. Attendees will come away with insights on the following:
    • The device-buying and other tech upgrades districts have made since the spring
    • What portion of districts are choosing remote, in-person, or hybrid learning
    • What districts have said their biggest remote learning challenges are this fall
    • The different connectivity challenges faced by rural, urban, and high-poverty districts
    • How teachers say tech challenges are affecting specific classroom needs
    • And more...
    Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Keith Krueger
    Keith Krueger

    CEO, Consortium for School Networking

    Holly Kurtz
    Holly Kurtz

    Director, EdWeek Research Center

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. School systems across the country continue to wrestle with how to help students recover from severe academic setbacks experienced during the pandemic. District administrators and classroom educators have tried to set in motion strategies to accurately assess where students need the most support, and what kinds of interventions, from tutoring to out-of-school support to a revamping of existing lessons, will provide the most help. In this webinar, EdWeek Market Brief will take an in-depth look at the barriers school districts face in addressing unfinished learning, and what support they need from education companies delivering curriculum, assessment, PD, data-analysis, and other products. The webinar will offer:
    • An in-depth discussion of the approaches being used by districts to assess students’ academic strengths and weaknesses over the past two years
    • Original survey data collected from K-12 officials by EdWeek Market Brief on which academic subjects/grade levels need the most attention in addressing unfinished learning, the biggest hurdles they see in going about that work, and the assessment models they favor
    Image Credit: Getty

    Speakers:

    Robert N. Bixler
    Robert N. Bixler

    Associate Superintendent, Curriculum and Digital Learning, Orange County Public Schools, Fla.

    Emma Dorn
    Emma Dorn

    Senior Knowledge Expert, McKinsey & Company

    Emma Kate Fittes
    Emma Kate Fittes

    Staff Writer, EdWeek Market Brief

    Jusmar Maness
    Jusmar Maness

    Chief Academic Officer, Guilford County Schools

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we'll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.

    Speakers:

    Matt Gambino
    Matt Gambino

    Founder, PROPEL Skills Development

    Kecia Ray
    Kecia Ray

    Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!

    Speakers:

    Brad Currie
    Brad Currie

    Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

    Amy Dunkin
    Amy Dunkin

    Senior vice president of marketing, Houghton Mifflin Harcourt

    Michael Lubelfeld
    Michael Lubelfeld

    Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.

    Speakers:

    Melissa Schlinger
    Melissa Schlinger

    Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning

    Nick Yoder
    Nick Yoder

    Senior Technical Assistance Consultant for the American Institutes for Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • Photo Credit: Jeff Chiu/AP FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. The unraveling of Silicon Valley Bank jolted the universe of education companies who had counted on the institution and had come to regard it as the “bank of innovation,” in the words of one ed-tech leader. What will be the long-term implications of the bank’s implosion on the work of education startup companies, and on investors who seek to help those fledgling businesses grow? What options are left for entrepreneurs looking for reliable and creative financial support? In this webinar, EdWeek Market Brief stages a discussion with entrepreneurs and investors on how SVB’s fall changes the landscape for education companies, and for investors. Attendees will come away with valuable insights on the following:
    • Where ed-tech startups will turn for financial support now that SVB is no longer an option
    • How SVB’s undoing fits into a broader slowdown of venture capital investment into K-12 education, and how venture capitalists are expanding their portfolios or retrenching
    • More broadly, what are the prospects for innovation in a market where creative and flexible lending may now be harder to come by?

    Speakers:

    Ash Kaluarachchi

    CEO & Managing Director, StartEd

    Douglas Lynch
    Douglas Lynch

    Managing Director, USC Rossier Education Technology Accelerator

    Jason Palmer
    Jason Palmer

    General Partner, New Markets Venture Partners

    Michelle Caffrey
    Michelle Caffrey

    Staff Writer, EdWeek Market Brief

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?

    Speakers:

    Reg Leichty
    Reg Leichty

    Partner and Founder, Foresight Law + Policy

    Julia Martin
    Julia Martin

    Legislative Director, Brustein & Manasevit, PLLC

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • Image Credit: Getty FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. Many education companies count on classroom educators to take up their products, spread the word about those products’ benefits, and become champions when vendors push for district-wide adoption. But how much freedom do teachers actually have to test out digital tools without central office approval? In this webinar, we’ll take a look at survey data that speaks to teachers’ roles in driving ed-tech usage in school systems, and discuss what their level of influence means for vendors trying to create products that will win over classroom educators. Attendees will come away with the following:
    • An analysis of EdWeek Market Brief survey data looking at what level of freedom teachers have in choosing products;
    • Insights on when teachers make product recommendations, who in the school district they speak to about their preferences; and
    • Perspective from a school district official on how their school system set policies for teachers’ testing of ed tech.

    Speakers:

    Karl Rectanus

    Senior Vice President, K-12 Strategy, Instructure

    Chantell Manahan

    Director of Technology, Steuben County Metropolitan School District, Indiana

    Alexandria Ng
    Alexandria Ng

    Staff Writer, EdWeek Market Brief

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • Image Credit: DigitalVision Vectors/Getty FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. School funding appears to be in a good place, but how long will it last? In this webinar, EdWeek Market Brief and our expert guests will take a look at the condition of education funding as we enter a new school year – and what the landscape looks like for education companies in the market. We’ll examine the overall impact of state and federal revenues flowing into K-12, and what that means for the spending priorities playing out in school systems in the 2023-24 academic year. And we’ll look ahead at what may happen with budgets and revenues beyond this year. The webinar will deliver the following:
    • Insights from two of the country’s top school funding experts on the condition of K-12 state and local budgets, and where things are headed.
    • A breakdown on how big external forces – including shifts in student enrollment, the state of the economy, and continued inflationary pressures – will shape school district budgets, and potential discretionary spending on classroom and central-office needs.
    • A look at how the coming loss of federal stimulus aid is likely to affect district budgeting over the next few years.
     

    Speakers:

    Michael Griffith
    Michael Griffith

    Senior Researcher and Policy Analyst, Learning Policy Institute

    Dan Thatcher
    Dan Thatcher

    Senior Fellow, National Conference of State Legislatures

    Emma Kate Fittes
    Emma Kate Fittes

    Staff Writer, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?

    Speakers:

    Donald J. Boyd
    Donald J. Boyd

    Director of fiscal studies, Rockefeller Institute of Government

    Noelle Ellerson Ng
    Noelle Ellerson Ng

    Associate executive director of AASA, the School Superintendents Association

    Claire Hertz
    Claire Hertz

    Chief financial officer, Beaverton School District, Ore.

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. School districts across the country–backed by a massive influx of federal emergency aid–are heavily investing in tutoring and intervention, in an effort to help students recover from academic setbacks they experienced during the pandemic. In this webinar, we’ll look at what tutoring strategies districts are choosing, and what challenges they face. Attendees will come away with the following:
    • New EdWeek Market Brief survey data collected from K-12 officials across the country on the types of approaches in tutoring and features they want from intervention programs
    • A discussion with a district official and tutoring organization on what the tutoring landscape looks like, and how K-12 needs have taken shape during the pandemic
    • Insights from EdWeek Market Brief’s reporting on how tutoring companies and districts are choosing strategies and finding tutors capable of helping students
    Image Credit: Getty

    Speakers:

    Darrin Brozene

    Principal, Baltimore Design School

    Shannon Trejo

    Chief Academic Officer, Dallas Independent School District

    Ryan Patenaude
    Ryan Patenaude

    Senior Vice President and Co-Founder, FEV Tutor

    Moderators:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    David Saleh Rauf
    David Saleh Rauf

    Contributing Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. As more school districts commit to using remote-only learning this fall or to hybrid learning models what kinds of professional development will their teachers and other staff need from companies? In this webinar, EdWeek Market Brief will take an in-depth look at the PD that districts are asking for, and how they want that professional support delivered in the form of on-demand resources, pre-scheduled help, coaching, professional learning communities, and other modes. Specifically, this webinar will delve into:
    • The results of a new, nationwide EdWeek Market Brief survey of district officials on their most pressing PD needs during COVID
    • Findings from that same survey on districts’ preferred PD delivery methods during the remote-learning era
    • New research on when districts plan to purchase PD during the coming academic year
    We’ll also hear from a school district administrator about how to interpret the data, where company support for educators during COVID is hitting the mark, and where it’s falling short. And as always, we’ll take questions from our audience. Image Credit: Getty

    Speakers:

    Sarah Almy
    Sarah Almy

    Executive Director of Teacher and Leader Learning, Denver Public Schools

    Michelle Bowman
    Michelle Bowman

    Vice President, Networks & Content Design, Learning Forward

    Eric Hibbs
    Eric Hibbs

    Superintendent, Marlboro Township Schools

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape. Contact Us to Learn More
    Already registered? Click here to access the webinar. The coronavirus is fueling major concerns about the social-emotional learning needs of the nation’s students, as they’ve returned to schools immersed in unfamiliar approaches to remote or hybrid learning. To find out what role districts are counting on education companies to play, EdWeek Market Brief fielded a nationally representative survey of district administrators and school principals around the country on what kind of products they most need to help SEL during this critical time. In this quarterly briefing, we’ll break down the survey results, looking at the following key questions:
    • What specific features districts want in SEL products?
    • What factors lead districts to renew contracts with SEL providers?
    • Which district officials make decisions about buying SEL products?
    • How do districts “assess” students’ SEL status or well-being
    • And more….
    Coverage of whole-child approaches to learning is supported in part by a grant from the Chan Zuckerberg Initiative.  Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Juany Valdespino-Gaytán
    Juany Valdespino-Gaytán

    Executive Director, Engagement Services, Dallas Independent School District

    Kathy Krupa
    Kathy Krupa

    Vice President of Partnerships, Move This World

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. AI in education is on the rise. It’s being marketed with big promises, even larger expectations and that’s being met with some skepticism by K-12 leaders. As AI’s role in education grows, ed-tech companies will have to be clear about what these products can—and can’t—do as they respond to the most pressing district needs. Whether they’re using AI to enhance their own products, or marketing the technology to district clients, companies will have to know how to answer the questions educational leaders will have for them. Our guest speakers will be Andreas Oranje, general manager in the ETS Research Division; Thierry Karsenti, a University of Montreal professor who is researching AI’s role in education, and Michelle Zimmerman, an educational leader who wrote a book on teaching AI in schools.

    Speakers:

    Thierry Karsenti
    Thierry Karsenti

    Professor, University of Montreal, Canada

    Andreas Oranje
    Andreas Oranje

    General Manager, Educational Testing Service

     
    Michelle Zimmerman
    Michelle Zimmerman

    Executive Director and Chief Teaching and Learning Sciences Officer, Renton Prep Christian School, Seattle, Wash.

     

    Moderator:

    Sean Cavanagh
    Michele Molnar

    Associate Editor, EdWeek Market Brief

Go to Top