//Market Brief
  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. AI in education is on the rise. It’s being marketed with big promises, even larger expectations and that’s being met with some skepticism by K-12 leaders. As AI’s role in education grows, ed-tech companies will have to be clear about what these products can—and can’t—do as they respond to the most pressing district needs. Whether they’re using AI to enhance their own products, or marketing the technology to district clients, companies will have to know how to answer the questions educational leaders will have for them. Our guest speakers will be Andreas Oranje, general manager in the ETS Research Division; Thierry Karsenti, a University of Montreal professor who is researching AI’s role in education, and Michelle Zimmerman, an educational leader who wrote a book on teaching AI in schools.

    Speakers:

    Thierry Karsenti
    Thierry Karsenti

    Professor, University of Montreal, Canada

    Andreas Oranje
    Andreas Oranje

    General Manager, Educational Testing Service

     
    Michelle Zimmerman
    Michelle Zimmerman

    Executive Director and Chief Teaching and Learning Sciences Officer, Renton Prep Christian School, Seattle, Wash.

     

    Moderator:

    Sean Cavanagh
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools.  As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner.  Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology.

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, EdWeek Market Brief

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Kevin Bushweller
    Kevin Bushweller

    Executive editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.

    Speakers:

    Chris Busse
    Chris Busse

    Vice president of quality initiatives, Texas Charter Schools Association

    Anna Kimsey Edwards
    Anna Kimsey Edwards

    Co-founder and chief advocacy officer, Whiteboard Advisors

    Tiffany Kallevik
    Tiffany Kallevik

    Director, member business services, Colorado League of Charter Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.

    Speakers:

    Jennifer Carolan
    Jennifer Carolan

    General Partner, Reach Capital

    Amit Patel
    Amit Patel

    Managing Director, Owl Ventures

    Jen Wu
    Jen Wu

    Venture Partner, Reach Capital

     

    Moderator:

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.

    Speakers:

    Patricia Deklotz
    Patricia Deklotz

    Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From

    Elizabeth Steiner
    Elizabeth Steiner

    Associate policy researcher, RAND Corp.

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.

    Speakers:

    Eric Hirsch
    Eric Hirsch

    Executive Director, EdReports.org

    Sonja Santelises
    Sonja Santelises

    CEO, Baltimore Public Schools

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.

    Speakers:

    Jake Bryant
    Jake Bryant

    Associate partner, McKinsey & Company

    Judy Wade
    Judy Wade

    Senior advisor, Growth Tech Practice, McKinsey & Company

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Aug. 30, 2016 Join us for a conversation with the chief academic officers of the Broward County, Fla., and Cleveland, Ohio, school districts to better understand what schools really need and want from digital content providers. Drawing upon exclusive data collected by the Education Week Research Center, this webinar will provide key insights and actionable information about the adoption and purchasing of digital content in the K-12 system.

    Speakers:

    Daniel Gohl
    Daniel Gohl

    Chief Academic Officer, Broward County School District, Fla.

    Michelle Pierre-Farid
    Michelle Pierre-Farid

    Chief Academic Officer, Cleveland Metropolitan School District, Ohio

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this webinar, EdWeek Market Brief’s editorial team will present new data and analysis from school districts on what parents – in their new roles as at-home instructors – need from companies in the COVID-19 era. We’ll draw from original surveys of district officials in which they were asked about their interactions with families, and the kinds of support and academic resources parents desperately need now. We’ll also break down EdWeek Market Brief’s recent reporting and research on where schools are on the path to reopening, and what kinds of help districts say they need in specific area, as they cautiously set plans to bring teachers and students back. EdWeek Market Brief’s editorial team will specifically present survey data on the following topics:
    1. What product features and support do parents – who teachers need to engage in students’ learning – need from companies?
    2. Updated survey results on districts’ biggest purchasing priorities for the remainder of this school year – and next.
    3. Districts’ biggest purchasing needs in curriculum, as they plan for school reopenings; and
    4. A look at district officials’ early thinking about how they might attempt to create learning environments for reopened schools.
    This webinar is the fifth in EdWeek Market Brief’s COVID-19 briefing series. Our editorial team will take your questions about our research and our reporting on where things stand and states and districts, and where things are headed for K-12 systems and the companies tasked with meeting their most pressing needs. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Shauana Hughes-Sims
    Shauana Hughes-Sims

    Senior Administrator of Parent and Family Engagement, Orange County Public Schools, Orlando, Fla.

    Pete Just
    Pete Just

    Chief Operations & Technology Officer, Metropolitan School District of Wayne Township, Indianapolis, Ind.

  • Maximizing Conference ROI

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    $195.00
    FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.

    Speakers:

    Jessica Medaille
    Jessica Medaille

    Chief Membership Officer, ISTE

    Ron Reed
    Ron Reed

    Founder and Executive Producer, SXSW EDU

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.

    Speakers:

    Linnette Attai
    Linnette Attai

    Founder, Playwell, LLC

    Sara Kloek
    Sara Kloek

    Director of Education Policy, Software & Information Industry Association

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • 50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.

    Speakers:

    Kevin Mather
    Kevin Mather

    President & CEO, The Northern California World Trade Center

    William Toerpe III
    William Toerpe III

    Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!

    Speakers:

    Brad Currie
    Brad Currie

    Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

    Amy Dunkin
    Amy Dunkin

    Senior vice president of marketing, Houghton Mifflin Harcourt

    Michael Lubelfeld
    Michael Lubelfeld

    Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?

    Speakers:

    Donald J. Boyd
    Donald J. Boyd

    Director of fiscal studies, Rockefeller Institute of Government

    Noelle Ellerson Ng
    Noelle Ellerson Ng

    Associate executive director of AASA, the School Superintendents Association

    Claire Hertz
    Claire Hertz

    Chief financial officer, Beaverton School District, Ore.

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach. In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.

    Speakers:

    Mike Berlin
    Mike Berlin

    Principal consultant, Entangled Solutions

    Jennifer Kobrin
    Jennifer Kobrin

    Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia

    Ira Sockowitz
    Ira Sockowitz

    Founder and CEO, Learning Games Studios

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.

    Speakers:

    David DeSchryver
    David DeSchryver

    Director, Whiteboard Advisors

    Reg Leichty
    Reg Leichty

    Founding Partner, Foresight Law + Policy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief