//Market Brief
  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.

    Speakers:

    Monica Brady-Myerov
    Monica Brady-Myerov

    Founder and CEO, Listenwise

    Michelle R. Davis
    Michelle R. Davis

    Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?

    Speakers:

    Donald J. Boyd
    Donald J. Boyd

    Director of fiscal studies, Rockefeller Institute of Government

    Noelle Ellerson Ng
    Noelle Ellerson Ng

    Associate executive director of AASA, the School Superintendents Association

    Claire Hertz
    Claire Hertz

    Chief financial officer, Beaverton School District, Ore.

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

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    FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.

    Speakers:

    Jessica Medaille
    Jessica Medaille

    Chief Membership Officer, ISTE

    Ron Reed
    Ron Reed

    Founder and Executive Producer, SXSW EDU

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Get a window into state markets—and gain key insights about what states want from vendors—in the latest EdWeek Market Brief webinar. Our guests will be Christine Fox, the deputy director of the State Educational Technology Directors’ Association, and André DeLeón, an education programs professional for the Nevada Department of Education. Fox will explain the impact of SETDA’s launch of an “instructional materials” tool that compiles—for the first time ever—12 states’ choices of curriculum providers that meet their standards. DeLeón will focus on how his state approaches instructional materials review.

    Speakers:

    André DeLeón
    André DeLeón

    Education Programs Professional, Nevada Department of Education

    Christine Fox
    Christine Fox

    Deputy Director, SETDA

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!

    Speakers:

    Brad Currie
    Brad Currie

    Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

    Amy Dunkin
    Amy Dunkin

    Senior vice president of marketing, Houghton Mifflin Harcourt

    Michael Lubelfeld
    Michael Lubelfeld

    Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.

    Speakers:

    David DeSchryver
    David DeSchryver

    Director, Whiteboard Advisors

    Reg Leichty
    Reg Leichty

    Founding Partner, Foresight Law + Policy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this briefing – the second in a new series by EdWeek Market Brief during the coronavirus outbreak – our editorial team breaks down what they’re learning from school district officials and companies scrambling to respond to schools’ biggest needs, intel gathered through exclusive research and original reporting. We will look at the results of an EdWeek Market Brief survey of district officials’ purchasing priorities during the crisis. We will also explore best practices and strategies that companies can take from fellow vendors who have been working in the homeschool and online markets, and how they can be applied to the new, remote-learning reality. Finally we’ll offer insights on districts’ new experimentation with online learning, and where they need the most help. And we’ll be taking questions, so have yours ready.

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

    Kevin Bushweller
    Kevin Bushweller

    Assistant Managing Editor, Technology and Learning Environments, Education Week

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach. In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.

    Speakers:

    Mike Berlin
    Mike Berlin

    Principal consultant, Entangled Solutions

    Jennifer Kobrin
    Jennifer Kobrin

    Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia

    Ira Sockowitz
    Ira Sockowitz

    Founder and CEO, Learning Games Studios

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.

    Speakers:

    George DeBakey
    George DeBakey

    Principal, DeBakey International

    Diane Glass
    Diane Glass

    Commercial Director, ISC Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Aug. 30, 2016 Join us for a conversation with the chief academic officers of the Broward County, Fla., and Cleveland, Ohio, school districts to better understand what schools really need and want from digital content providers. Drawing upon exclusive data collected by the Education Week Research Center, this webinar will provide key insights and actionable information about the adoption and purchasing of digital content in the K-12 system.

    Speakers:

    Daniel Gohl
    Daniel Gohl

    Chief Academic Officer, Broward County School District, Fla.

    Michelle Pierre-Farid
    Michelle Pierre-Farid

    Chief Academic Officer, Cleveland Metropolitan School District, Ohio

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this briefing – the third in our COVID-19 intel webinar series – our editorial team and invited guests will look at how companies across the K-12 market are rethinking their sales and marketing, customer success, and in some cases, existing products to meet school districts’ changing demands. We’ll unveil new findings from an EdWeek Market Brief survey of district administrators across the country, which provides data about the specific changes in spending K-12 officials expect to make in the CURRENT year’s budget and the COMING year’s budget as a result of COVID-19. We’ll also release new survey results how district officials are learning about new products and services in today’s chaotic environment – and what kind of product and implementation support they expect from vendors. Finally, EdWeek Market Brief’s editorial staff will be joined by two guests: BrainPOP CEO Scott Kirkpatrick, and Rob Bixler, the associate superintendent for curriculum and digital learning for the 212,000-student Orange County (Fla.) Public Schools. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Brian Bradley
    Brian Bradley

    Contributing Writer, EdWeek Market Brief

    Rob Bixler
    Rob Bixler

    Associate Superintendent for Curriculum and Digital Learning, Orange County Public Schools, Fla.

    Scott Kirkpatrick
    Scott Kirkpatrick

    CEO, BrainPOP

  • 50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.

    Speakers:

    Kevin Mather
    Kevin Mather

    President & CEO, The Northern California World Trade Center

    William Toerpe III
    William Toerpe III

    Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.

    Speakers:

    Jennifer Carolan
    Jennifer Carolan

    General Partner, Reach Capital

    Amit Patel
    Amit Patel

    Managing Director, Owl Ventures

    Jen Wu
    Jen Wu

    Venture Partner, Reach Capital

     

    Moderator:

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?

    Speakers:

    Reg Leichty
    Reg Leichty

    Partner and Founder, Foresight Law + Policy

    Julia Martin
    Julia Martin

    Legislative Director, Brustein & Manasevit, PLLC

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. WEBINAR PROGRAM In this webinar, EdWeek Market Brief brings you the new results from national survey questions we’ve put to district officials looking at how their expectations of companies – and of their own classroom instruction – have changed during COVID-19. We’ll also hear directly from a pair of district administrators on the front lines about the support they need from vendors during this crisis. EdWeek Market Brief’s editorial team will present original survey data on:
    1. How often district officials say they’re reaching out to new companies amid the coronavirus;
    2. What those district officials need to hear from vendors to form a long-term relationship;
    3. Districts’ anticipated assessment needs, as they tentatively plan to return teachers and students to schools; and
    4. How district expectations for grading, instruction, and student engagement have changed in the new environment.
    We’ll also break down how education companies need to think about shifting from free products they’ve offered during COVID-19 to paid models. In addition, our editorial team will be joined by a pair of district officials who will talk about what they want from companies: Scott Muri, the superintendent of the 33,000-student Ector County Independent School District, in Texas, and Steven Langford, the chief information officer at the 41,000-student Beaverton, Ore., schools. Muri and Langford will take questions about what they’re experiencing, and our editorial team will take questions about our new data, and what schools are going through during COVID-19. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

    Steven Langford
    Steven Langford

    Chief Information Officer, Beaverton, Ore., school district

    Scott Muri
    Scott Muri

    Superintendent, Ector County Independent School District, Texas

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.

    Speakers:

    Ben Davis
    Ben Davis

    Senior Market Analyst for Education, Futuresource Consulting

    Adam Newman
    Adam Newman

    Managing Partner, Tyton Partners

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief