//Market Brief
  • Maximizing Conference ROI

    On Demand

    $195.00
    FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.

    Speakers:

    Jessica Medaille
    Jessica Medaille

    Chief Membership Officer, ISTE

    Ron Reed
    Ron Reed

    Founder and Executive Producer, SXSW EDU

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.

    Speakers:

    Chris Busse
    Chris Busse

    Vice president of quality initiatives, Texas Charter Schools Association

    Anna Kimsey Edwards
    Anna Kimsey Edwards

    Co-founder and chief advocacy officer, Whiteboard Advisors

    Tiffany Kallevik
    Tiffany Kallevik

    Director, member business services, Colorado League of Charter Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.

    Speakers:

    George DeBakey
    George DeBakey

    Principal, DeBakey International

    Diane Glass
    Diane Glass

    Commercial Director, ISC Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.

    Speakers:

    Jennifer Carolan
    Jennifer Carolan

    General Partner, Reach Capital

    Amit Patel
    Amit Patel

    Managing Director, Owl Ventures

    Jen Wu
    Jen Wu

    Venture Partner, Reach Capital

     

    Moderator:

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.

    Speakers:

    Eric Hirsch
    Eric Hirsch

    Executive Director, EdReports.org

    Sonja Santelises
    Sonja Santelises

    CEO, Baltimore Public Schools

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • 50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.

    Speakers:

    Kevin Mather
    Kevin Mather

    President & CEO, The Northern California World Trade Center

    William Toerpe III
    William Toerpe III

    Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.

    Speakers:

    David DeSchryver
    David DeSchryver

    Director, Whiteboard Advisors

    Reg Leichty
    Reg Leichty

    Founding Partner, Foresight Law + Policy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Breakthroughs in technology, and falling prices, are expected to fuel a booming market for virtual, augmented, and mixed reality tools in K-12 districts over the next few years. But are education companies ready to respond? In this webinar, our guests will lay out the hard questions education companies need to consider—in product design, lesson-planning, implementation, pricing, and marketing— when they’re designing VR/AR/mixed reality tools for the burgeoning market, and trying to make them work in classrooms. What separates a smart, innovative investment from a project that drains time and money, without a payoff?

    Speakers:

    Jaime Donally
    Jaime Donally

    Author of Learning Transported: Augmented, Virtual and Mixed Reality for All Classrooms and Former Math Teacher

    Mike Harper
    Mike Harper

    Executive Vice President and Chief Marketing Officer, zSpace

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. A key requirement in the federal Every Student Succeeds Act says that vendors must show that their products and strategies focused on school interventions are backed by evidence—and it’s already having an impact. Some districts are questioning or scrapping longtime contracts with K-12 companies. And education vendors are scrambling to make it on the lists of evidence-backed companies created by states, which wield great power in the process. In this webinar, we’ll break down what companies need to know about the evidence standards set by states, how school districts are using them, and how vendors must adjust or risk getting rejected by K-12 district clients.

    Speakers:

    Latoya Dixon
    Latoya Dixon

    Director of School Transformation, South Carolina Department of Education

    Sara Kerr
    Sara Kerr

    Vice President of Education Policy Implementation, Results for America

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The sweeping new European data privacy regulation, GDPR, has set stricter ground rules for education companies’ collection and use of data. Join EdWeek Market Brief for an in-depth look at the law’s implications for K-12 providers in the United States and beyond. We’ll offer tips for companies—from established businesses to startups—on the changes they may need to make to their product development, consent policies, and data inventory to get in line with the policy, and the mistakes ed-tech providers need to avoid.

    Speakers:

    Carl E. Schonander
    Carl E. Schonander

    Senior Director for International Public Policy, Software & Information Industry Association

    Gabriela Zanfir-Fortuna
    Gabriela Zanfir-Fortuna

    Policy Counsel on European Union Issues, Future of Privacy Forum

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Nov. 16, 2016 The federal Every Student Succeeds Act revamps requirements around professional development in a big way. It emphasizes innovative approaches to professional development, including job-embedded and collaborative options, while adding new, tiered evidence requirements. In addition, ESSA creates new funding opportunities for companies that educate themselves about the law. In this webinar, we'll explore ways the nation's new K-12 law may apply to your business and what you can do to maximize the opportunities it provides.

    Speakers:

    Stephanie Hirsh
    Stephanie Hirsh

    Executive Director, Learning Forward

    Stephanie Wood-Garnett
    Stephanie Wood-Garnett

    Vice president of Policy and Advocacy, Alliance for Excellent Education

     

    Moderator:

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, Education Week Digital Directions

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Dec. 1, 2016. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.

    Speakers:

    Laurie Chiu-Mar
    Laurie Chiu-Mar

    Asia Pacific sales director, PASCO Scientific

    Diane Glass
    Diane Glass

    Director of business and higher education, International School Consultancy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools.  As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner.  Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology.

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, EdWeek Market Brief

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Kevin Bushweller
    Kevin Bushweller

    Executive editor, EdWeek Market Brief