Market Brief | EdWeek Webinars- Part 2

How to Succeed in International Markets—and Mistakes to Avoid

On Demand
$195.00

50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.
Speakers:

Kevin Mather

President & CEO, The Northern California World Trade Center

William Toerpe III

Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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Inside EdReports: How Companies Hit or Miss the Mark

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.
Speakers:

Eric Hirsch

Executive Director, EdReports.org

Sonja Santelises

CEO, Baltimore Public Schools

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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K-12 Investment Hot Spots: Where Venture Capitalists Are Putting Their Money

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.
Speakers:

Jennifer Carolan

General Partner, Reach Capital

Amit Patel

Managing Director, Owl Ventures

Jen Wu

Venture Partner, Reach Capital

Moderator:

Michelle R. Davis

Senior Writer, EdWeek Market Brief

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Keys to Finding Success in the International Private School Market

January 26, 2022 11:00 AM EST
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. International private schools–which serve nearly 6 million students on more than 12,000 campuses worldwide–have boomed in recent years. Many education companies have scrambled to deliver products in curriculum, professional development, assessment, technology, and other areas that meet those schools’ needs. In this webinar, EdWeek Market Brief will lead a discussion on the key demands of vendors that have emerged from these schools, how their needs have changed during the pandemic, and what’s ahead as they try to emerge from COVID-19. Attendees will come away with the following:

New insights from ISC Research – which studies international private schools -- about key purchasing priorities in the sector, and which school officials make buying decisions;

The perspective of company officials who have worked in international schools on how to establish relationships with them, and mistakes to avoid; and

How regulatory and policy changes in key markets – like China – have affected international schools and vendors’ ability to work with them.

Image Credit: Getty
Speakers:

Diane Glass

Commercial Director, ISC Research

Jorge A. Navarro

Vice President, Strategic Relationships, Curriculum Associates

Arno Krug

Chief Executive Officer, Maple Bear

Sean Cavanagh

Managing Editor, EdWeek Market Brief
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Master the Growing International Private School Market

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.
Speakers:

George DeBakey

Principal, DeBakey International

Diane Glass

Commercial Director, ISC Research

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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Mastering the Charter School Market

On Demand
$195.00

Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.
Speakers:

Chris Busse

Vice president of quality initiatives, Texas Charter Schools Association

Anna Kimsey Edwards

Co-founder and chief advocacy officer, Whiteboard Advisors

Tiffany Kallevik

Director, member business services, Colorado League of Charter Schools

Moderator:

Michele Molnar

Associate editor, Education Week Market Brief

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Maximizing Conference ROI

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.
Speakers:

Jessica Medaille

Chief Membership Officer, ISTE

Ron Reed

Founder and Executive Producer, SXSW EDU

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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Personalized Learning: Getting Your Product to Succeed in K-12 Classrooms

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.
Speakers:

Patricia Deklotz

Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From

Elizabeth Steiner

Associate policy researcher, RAND Corp.

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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Predictions for the K-12 Market in 2018—and Beyond

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.
Speakers:

Ben Davis

Senior Market Analyst for Education, Futuresource Consulting

Adam Newman

Managing Partner, Tyton Partners

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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Preparing the Sales Pitch: What Districts Expect K-12 Companies to Know

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?
Speakers:

Randy Phelps

Chief Technology Officer, East Side Union High School District, San Jose, Calif.

Simma Reingold

Partner, Education Elements

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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Rewards and Risks for K-12 Companies in Product “Ambassador” Programs

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education providers in the market today run “ambassador programs,” in which teachers advocate for their products, help improve product features, and lend the companies credibility among schools in the K-12 market. But ambassador programs also create risks if they’re not managed properly. The Federal Trade Commission, for instance, recently warned social media influencers—including educators—that they need to disclose that they’ve received freebies to promote products, making their connections to companies clear in their posts. In this webinar, we break down the rationale for why education companies arrange ambassador programs, how they structure the programs, and how they run them in both ethical and effective ways.
Speakers:

Monica Brady-Myerov

Founder and CEO, Listenwise

Michelle R. Davis

Senior Contributing Writer and Social Media Strategist, EdWeek Market Brief

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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School Data Privacy: How to Meet State and District Requirements

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.
Speakers:

Linnette Attai

Founder, Playwell, LLC

Sara Kloek

Director of Education Policy, Software & Information Industry Association

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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School Districts’ Biggest Tech Challenges During COVID – and What They Mean for Companies

On Demand
$195.00
FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:

Purchase one-time single webinar access here, or

Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.

Contact Us to Learn More
Already registered? Click here to access the webinar. School districts across the country have ramped up their purchasing of devices during the pandemic, and some have sought to improve overall connectivity in schools and in students’ homes. What do we know about the state of the district tech landscape now, and what are the biggest gaps that school officials see? In this quarterly briefing, EdWeek Market Brief’s editorial staff will break down our recent reporting and dissect original survey data we’ve collected from school districts on how their technology has changed during COVID, and what gaps remain. Attendees will come away with insights on the following:

The device-buying and other tech upgrades districts have made since the spring

What portion of districts are choosing remote, in-person, or hybrid learning

What districts have said their biggest remote learning challenges are this fall

The different connectivity challenges faced by rural, urban, and high-poverty districts

How teachers say tech challenges are affecting specific classroom needs

And more...

Image Credit: Getty
Speakers:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

Keith Krueger

CEO, Consortium for School Networking

Holly Kurtz

Director, EdWeek Research Center
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Selling to Principals Without Alienating District Leaders

On Demand
$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we'll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.
Speakers:

Matt Gambino

Founder, PROPEL Skills Development

Kecia Ray

Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools

Moderator:

Michele Molnar

Associate Editor, EdWeek Market Brief

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Smart Social Media Strategies for K-12 Companies

On Demand
$195.00

Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!
Speakers:

Brad Currie

Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

Amy Dunkin

Senior vice president of marketing, Houghton Mifflin Harcourt

Michael Lubelfeld

Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat

Moderator:

Michele Molnar

Associate editor, Education Week Market Brief

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Social-Emotional Learning: What Are Schools’ Most Pressing Needs?

On Demand
$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.
Speakers:

Melissa Schlinger

Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning

Nick Yoder

Senior Technical Assistance Consultant for the American Institutes for Research

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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