//Market Brief
  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.

    Speakers:

    Ben Davis
    Ben Davis

    Senior Market Analyst for Education, Futuresource Consulting

    Adam Newman
    Adam Newman

    Managing Partner, Tyton Partners

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.

    Speakers:

    Patricia Deklotz
    Patricia Deklotz

    Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From

    Elizabeth Steiner
    Elizabeth Steiner

    Associate policy researcher, RAND Corp.

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • Maximizing Conference ROI

    On Demand

    $195.00
    FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. As conference season planning gets underway, learn how to maximize your ROI and improve your impact. Our speakers from ISTE and SXSW EDU give tips about how you can impress potential customers roaming the floor—and how you can work to reach out to them before and after the conference. Just as importantly, they will stress what turns educators off. Join Ron Reed, founder and executive producer of SXSW EDU, and Jessica Medaille, ISTE’s chief membership officer, for this insightful look at how you can make the most out of conferences and avoid wasting both time and money.

    Speakers:

    Jessica Medaille
    Jessica Medaille

    Chief Membership Officer, ISTE

    Ron Reed
    Ron Reed

    Founder and Executive Producer, SXSW EDU

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.

    Speakers:

    Chris Busse
    Chris Busse

    Vice president of quality initiatives, Texas Charter Schools Association

    Anna Kimsey Edwards
    Anna Kimsey Edwards

    Co-founder and chief advocacy officer, Whiteboard Advisors

    Tiffany Kallevik
    Tiffany Kallevik

    Director, member business services, Colorado League of Charter Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.

    Speakers:

    George DeBakey
    George DeBakey

    Principal, DeBakey International

    Diane Glass
    Diane Glass

    Commercial Director, ISC Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.

    Speakers:

    Jennifer Carolan
    Jennifer Carolan

    General Partner, Reach Capital

    Amit Patel
    Amit Patel

    Managing Director, Owl Ventures

    Jen Wu
    Jen Wu

    Venture Partner, Reach Capital

     

    Moderator:

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.

    Speakers:

    Eric Hirsch
    Eric Hirsch

    Executive Director, EdReports.org

    Sonja Santelises
    Sonja Santelises

    CEO, Baltimore Public Schools

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • 50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.

    Speakers:

    Kevin Mather
    Kevin Mather

    President & CEO, The Northern California World Trade Center

    William Toerpe III
    William Toerpe III

    Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.

    Speakers:

    David DeSchryver
    David DeSchryver

    Director, Whiteboard Advisors

    Reg Leichty
    Reg Leichty

    Founding Partner, Foresight Law + Policy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Breakthroughs in technology, and falling prices, are expected to fuel a booming market for virtual, augmented, and mixed reality tools in K-12 districts over the next few years. But are education companies ready to respond? In this webinar, our guests will lay out the hard questions education companies need to consider—in product design, lesson-planning, implementation, pricing, and marketing— when they’re designing VR/AR/mixed reality tools for the burgeoning market, and trying to make them work in classrooms. What separates a smart, innovative investment from a project that drains time and money, without a payoff?

    Speakers:

    Jaime Donally
    Jaime Donally

    Author of Learning Transported: Augmented, Virtual and Mixed Reality for All Classrooms and Former Math Teacher

    Mike Harper
    Mike Harper

    Executive Vice President and Chief Marketing Officer, zSpace

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. A key requirement in the federal Every Student Succeeds Act says that vendors must show that their products and strategies focused on school interventions are backed by evidence—and it’s already having an impact. Some districts are questioning or scrapping longtime contracts with K-12 companies. And education vendors are scrambling to make it on the lists of evidence-backed companies created by states, which wield great power in the process. In this webinar, we’ll break down what companies need to know about the evidence standards set by states, how school districts are using them, and how vendors must adjust or risk getting rejected by K-12 district clients.

    Speakers:

    Latoya Dixon
    Latoya Dixon

    Director of School Transformation, South Carolina Department of Education

    Sara Kerr
    Sara Kerr

    Vice President of Education Policy Implementation, Results for America

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The sweeping new European data privacy regulation, GDPR, has set stricter ground rules for education companies’ collection and use of data. Join EdWeek Market Brief for an in-depth look at the law’s implications for K-12 providers in the United States and beyond. We’ll offer tips for companies—from established businesses to startups—on the changes they may need to make to their product development, consent policies, and data inventory to get in line with the policy, and the mistakes ed-tech providers need to avoid.

    Speakers:

    Carl E. Schonander
    Carl E. Schonander

    Senior Director for International Public Policy, Software & Information Industry Association

    Gabriela Zanfir-Fortuna
    Gabriela Zanfir-Fortuna

    Policy Counsel on European Union Issues, Future of Privacy Forum

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this briefing – the second in a new series by EdWeek Market Brief during the coronavirus outbreak – our editorial team breaks down what they’re learning from school district officials and companies scrambling to respond to schools’ biggest needs, intel gathered through exclusive research and original reporting. We will look at the results of an EdWeek Market Brief survey of district officials’ purchasing priorities during the crisis. We will also explore best practices and strategies that companies can take from fellow vendors who have been working in the homeschool and online markets, and how they can be applied to the new, remote-learning reality. Finally we’ll offer insights on districts’ new experimentation with online learning, and where they need the most help. And we’ll be taking questions, so have yours ready.

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

    Kevin Bushweller
    Kevin Bushweller

    Assistant Managing Editor, Technology and Learning Environments, Education Week

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this webinar, EdWeek Market Brief’s editorial team will present new data and analysis from school districts on what parents – in their new roles as at-home instructors – need from companies in the COVID-19 era. We’ll draw from original surveys of district officials in which they were asked about their interactions with families, and the kinds of support and academic resources parents desperately need now. We’ll also break down EdWeek Market Brief’s recent reporting and research on where schools are on the path to reopening, and what kinds of help districts say they need in specific area, as they cautiously set plans to bring teachers and students back. EdWeek Market Brief’s editorial team will specifically present survey data on the following topics:
    1. What product features and support do parents – who teachers need to engage in students’ learning – need from companies?
    2. Updated survey results on districts’ biggest purchasing priorities for the remainder of this school year – and next.
    3. Districts’ biggest purchasing needs in curriculum, as they plan for school reopenings; and
    4. A look at district officials’ early thinking about how they might attempt to create learning environments for reopened schools.
    This webinar is the fifth in EdWeek Market Brief’s COVID-19 briefing series. Our editorial team will take your questions about our research and our reporting on where things stand and states and districts, and where things are headed for K-12 systems and the companies tasked with meeting their most pressing needs. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Shauana Hughes-Sims
    Shauana Hughes-Sims

    Senior Administrator of Parent and Family Engagement, Orange County Public Schools, Orlando, Fla.

    Pete Just
    Pete Just

    Chief Operations & Technology Officer, Metropolitan School District of Wayne Township, Indianapolis, Ind.

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. In this briefing – the third in our COVID-19 intel webinar series – our editorial team and invited guests will look at how companies across the K-12 market are rethinking their sales and marketing, customer success, and in some cases, existing products to meet school districts’ changing demands. We’ll unveil new findings from an EdWeek Market Brief survey of district administrators across the country, which provides data about the specific changes in spending K-12 officials expect to make in the CURRENT year’s budget and the COMING year’s budget as a result of COVID-19. We’ll also release new survey results how district officials are learning about new products and services in today’s chaotic environment – and what kind of product and implementation support they expect from vendors. Finally, EdWeek Market Brief’s editorial staff will be joined by two guests: BrainPOP CEO Scott Kirkpatrick, and Rob Bixler, the associate superintendent for curriculum and digital learning for the 212,000-student Orange County (Fla.) Public Schools. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

    Brian Bradley
    Brian Bradley

    Contributing Writer, EdWeek Market Brief

    Rob Bixler
    Rob Bixler

    Associate Superintendent for Curriculum and Digital Learning, Orange County Public Schools, Fla.

    Scott Kirkpatrick
    Scott Kirkpatrick

    CEO, BrainPOP

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. WEBINAR PROGRAM In this webinar, EdWeek Market Brief brings you the new results from national survey questions we’ve put to district officials looking at how their expectations of companies – and of their own classroom instruction – have changed during COVID-19. We’ll also hear directly from a pair of district administrators on the front lines about the support they need from vendors during this crisis. EdWeek Market Brief’s editorial team will present original survey data on:
    1. How often district officials say they’re reaching out to new companies amid the coronavirus;
    2. What those district officials need to hear from vendors to form a long-term relationship;
    3. Districts’ anticipated assessment needs, as they tentatively plan to return teachers and students to schools; and
    4. How district expectations for grading, instruction, and student engagement have changed in the new environment.
    We’ll also break down how education companies need to think about shifting from free products they’ve offered during COVID-19 to paid models. In addition, our editorial team will be joined by a pair of district officials who will talk about what they want from companies: Scott Muri, the superintendent of the 33,000-student Ector County Independent School District, in Texas, and Steven Langford, the chief information officer at the 41,000-student Beaverton, Ore., schools. Muri and Langford will take questions about what they’re experiencing, and our editorial team will take questions about our new data, and what schools are going through during COVID-19. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michelle R. Davis
    Michelle R. Davis

    Senior Writer, EdWeek Market Brief

    Steven Langford
    Steven Langford

    Chief Information Officer, Beaverton, Ore., school district

    Scott Muri
    Scott Muri

    Superintendent, Ector County Independent School District, Texas