Market Brief | EdWeek Webinars

Mastering the Charter School Market

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$195.00

Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.
Speakers:

Chris Busse

Vice president of quality initiatives, Texas Charter Schools Association

Anna Kimsey Edwards

Co-founder and chief advocacy officer, Whiteboard Advisors

Tiffany Kallevik

Director, member business services, Colorado League of Charter Schools

Moderator:

Michele Molnar

Associate editor, Education Week Market Brief

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Master the Growing International Private School Market

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. English-language private schools represent an attractive market for K-12 companies. There are 10,000 of those schools worldwide, and their numbers surged 6 percent last year, fueled by rising enrollments in China, India, and other nations. Many of these private schools are attempting to attract families, impress regulators, and set themselves apart by purchasing high-quality curriculum, assessments, educational technology, STEM materials, and other products. How can education businesses from the United States and other markets get to know these schools’ needs, and set themselves apart from their rivals? In this webinar, you’ll learn more about how to serve the needs of this booming market.
Speakers:

George DeBakey

Principal, DeBakey International

Diane Glass

Commercial Director, ISC Research

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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K-12 Investment Hot Spots: Where Venture Capitalists Are Putting Their Money

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Venture capital (VC) can be the infusion that allows many companies to grow and turn untested concepts into fully realized products and services that K-12 school districts will buy. In this webinar, our expert panel of venture capitalists will reveal the products and sectors where they’re most interested in putting their money. Some of those categories include fast-emerging technologies or disruptive ideas likely to gain traction in schools. Others are concepts that may have been overlooked in the past, but are starting to gain traction among VCs this year. Tune in to this webinar to get specific ideas about the best ways to appeal to VC investors looking at the K-12 market.
Speakers:

Jennifer Carolan

General Partner, Reach Capital

Amit Patel

Managing Director, Owl Ventures

Jen Wu

Venture Partner, Reach Capital

Moderator:

Michelle R. Davis

Senior Writer, EdWeek Market Brief

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Inside EdReports: How Companies Hit or Miss the Mark

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.
Speakers:

Eric Hirsch

Executive Director, EdReports.org

Sonja Santelises

CEO, Baltimore Public Schools

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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How to Succeed in International Markets—and Mistakes to Avoid

On Demand

$195.00

50% off for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Education markets beyond our borders can be as confusing as they are attractive. Sure, you want to expand sales of your products and services. But how do you locate partners who will represent your brand as well as you do? Our presenters help companies answer that question in countries around the world. William Toerpe focuses on ed-tech development for the U.S. Foreign & Commercial Service, and Kevin Mather, formerly vice president of international business at PASCO Scientific, now assists companies in Northern California interested in locating trade partners around the world. Join us to learn how to vet potential resellers, how to pave the way for success in these partnerships, and what to do when things don’t go according to plan. You’ll come away with new ideas about how to enter and succeed in the exciting world of international markets.
Speakers:

Kevin Mather

President & CEO, The Northern California World Trade Center

William Toerpe III

Senior International Trade Specialist, U.S. Department of Commerce, U.S. & Foreign Commercial Service

Moderator:

Michele Molnar

Associate Editor, Education Week Market Brief

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How ESSA Drives District Purchasing Decisions

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The Every Student Succeeds Act was designed to give states and districts new flexibility to craft policies and spend money to address their most pressing needs. Learn how the law is shaping district buying decisions in curriculum, assessment, interventions in struggling schools, and other areas. Gain valuable insight into the innovative opportunities for partnerships with districts under ESSA that education companies often overlook, leaving good ideas and available funding on the table.
Speakers:

David DeSchryver

Director, Whiteboard Advisors

Reg Leichty

Founding Partner, Foresight Law + Policy

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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How Education Companies Can Win in the K-12 Virtual, Augmented, and Mixed Reality Game

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Breakthroughs in technology, and falling prices, are expected to fuel a booming market for virtual, augmented, and mixed reality tools in K-12 districts over the next few years. But are education companies ready to respond? In this webinar, our guests will lay out the hard questions education companies need to consider—in product design, lesson-planning, implementation, pricing, and marketing— when they’re designing VR/AR/mixed reality tools for the burgeoning market, and trying to make them work in classrooms. What separates a smart, innovative investment from a project that drains time and money, without a payoff?
Speakers:

Jaime Donally

Author of Learning Transported: Augmented, Virtual and Mixed Reality for All Classrooms and Former Math Teacher

Mike Harper

Executive Vice President and Chief Marketing Officer, zSpace

Moderator:

Sean Cavanagh

Senior Editor, EdWeek Market Brief

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How Are ESSA’s Evidence Standards Affecting K-12 Companies?

October 22, 2019 2:00 PM EDT

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. A key requirement in the federal Every Student Succeeds Act says that vendors must show that their products and strategies focused on school interventions are backed by evidence—and it’s already having an impact. Some districts are questioning or scrapping longtime contracts with K-12 companies. And education vendors are scrambling to make it on the lists of evidence-backed companies created by states, which wield great power in the process. In this webinar, we’ll break down what companies need to know about the evidence standards set by states, how school districts are using them, and how vendors must adjust or risk getting rejected by K-12 district clients. [Image credit: Getty]
Speakers:

Latoya Dixon

Director of School Transformation, South Carolina Department of Education

Sara Kerr

Vice President of Education Policy Implementation, Results for America

Moderator:

Sean Cavanagh

Managing Editor, EdWeek Market Brief

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Europe’s Tough New Data-Privacy Law: Breaking Down GDPR for Companies

On Demand

$195.00

FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The sweeping new European data privacy regulation, GDPR, has set stricter ground rules for education companies’ collection and use of data. Join EdWeek Market Brief for an in-depth look at the law’s implications for K-12 providers in the United States and beyond. We’ll offer tips for companies—from established businesses to startups—on the changes they may need to make to their product development, consent policies, and data inventory to get in line with the policy, and the mistakes ed-tech providers need to avoid.
Speakers:

Carl E. Schonander

Senior Director for International Public Policy, Software & Information Industry Association

Gabriela Zanfir-Fortuna

Policy Counsel on European Union Issues, Future of Privacy Forum

Moderator:

Sean Cavanagh

Senior Editor, Education Week Market Brief

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Connecting the Dots on ESSA and PD: What Education Companies Should Know (Rebroadcast)

On Demand

$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Nov. 16, 2016 The federal Every Student Succeeds Act revamps requirements around professional development in a big way. It emphasizes innovative approaches to professional development, including job-embedded and collaborative options, while adding new, tiered evidence requirements. In addition, ESSA creates new funding opportunities for companies that educate themselves about the law. In this webinar, we'll explore ways the nation's new K-12 law may apply to your business and what you can do to maximize the opportunities it provides.
Speakers:

Stephanie Hirsh

Executive Director, Learning Forward

Stephanie Wood-Garnett

Vice president of Policy and Advocacy, Alliance for Excellent Education

Moderator:

Michelle R. Davis

Senior Writer, Education Week Digital Directions

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China’s Education Market: What K-12 Companies Should Know (Rebroadcast)

On Demand

$195.00

FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Dec. 1, 2016. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.
Speakers:

Laurie Chiu-Mar

Asia Pacific sales director, PASCO Scientific

Diane Glass

Director of business and higher education, International School Consultancy

Moderator:

Sean Cavanagh

Senior editor, Education Week Market Brief

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Amazon, Apple, Google, and Microsoft: How 4 Tech Titans Are Reshaping the Ed-Tech Landscape

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Already registered? Click here to access the on-demand webinar. EdWeek Market Brief recently produced a special report that examines how four of the largest technology companies in the world are influencing the use of ed tech in K-12 schools. As part of that special report, Market Brief conducted an exclusive survey of 1,000 teachers and school district leaders to take stock of their perceptions of Amazon, Apple, Google, and Microsoft. The survey results show how the four companies stack up against each other and in relation to four major education-focused companies: Houghton-Mifflin Harcourt, McGraw-Hill, Pearson, and Scholastic. Across nearly every category in the survey, Google emerged as the clear winner. Join us for a presentation of the survey data and a discussion of how these four tech titans are reshaping K-12 educational technology.
Speakers:

Sean Cavanagh

Senior editor, EdWeek Market Brief

Holly Yettick

Director, Education Week Research Center

Moderator:

Kevin Bushweller

Executive editor, EdWeek Market Brief

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