//Market Brief
  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Breakthroughs in technology, and falling prices, are expected to fuel a booming market for virtual, augmented, and mixed reality tools in K-12 districts over the next few years. But are education companies ready to respond? In this webinar, our guests will lay out the hard questions education companies need to consider—in product design, lesson-planning, implementation, pricing, and marketing— when they’re designing VR/AR/mixed reality tools for the burgeoning market, and trying to make them work in classrooms. What separates a smart, innovative investment from a project that drains time and money, without a payoff?

    Speakers:

    Jaime Donally
    Jaime Donally

    Author of Learning Transported: Augmented, Virtual and Mixed Reality for All Classrooms and Former Math Teacher

    Mike Harper
    Mike Harper

    Executive Vice President and Chief Marketing Officer, zSpace

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Dec. 1, 2016. Demand for educational products and services in China has taken off, as the country's economy has continued to strengthen and evolve and its schools and families have demanded new academic products and services. Private education in China, and private academic services outside of China's government-run school system, have fueled new opportunities for companies from the United States and other countries. Where do the greatest opportunities exist for companies, and how can vendors establish a foothold there? In this webinar, we look at which areas of the Chinese education system are poised for the biggest growth, and how companies can crack the market to find their niche.

    Speakers:

    Laurie Chiu-Mar
    Laurie Chiu-Mar

    Asia Pacific sales director, PASCO Scientific

    Diane Glass
    Diane Glass

    Director of business and higher education, International School Consultancy

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. The past few months have been a period of upheaval, but also one of opportunity, for companies across the education market. In this quarterly briefing, EdWeek Market Brief Publisher Maurice Bakley and Managing Editor Sean Cavanagh will break down the results of two exclusive surveys of education businesses conducted by EdWeek Market Brief in April and July. For business leaders, investors and others who are interested in the “state of the industry”, please join us as we discuss a variety of insights around the health and prognosis for K-12 Ed Businesses. Among the survey topics we will address:
    • How the coronavirus has affected companies’ current sales, near-term revenue expectations, spending plans and staffing across a variety of departments
    • What pricing strategies companies have chosen, how long they will be running those strategies
    • Companies’ timelines and success for converting district buyers from free materials during COVID to paid offerings
    • The biggest barriers vendors have faced in connecting with districts — and how they’re breaking through
    • What role federal programs like PPP have played for Education Businesses
    • And more…
    We look forward to sharing these survey responses from company representatives – many of them CEOs, VPs, and directors – whose businesses specifically serve the K-12 market and placing them in context with the reporting we have done on these issues on EdWeek Market Brief. Additionally there will be time for Q&A from our live audience. Note: Market Brief members will also receive access to an expanded data deck of the results for further exploration after the event. Image Credit: Getty

    Speakers:

    Maurice Bakley
    Maurice Bakley

    Publisher, EdWeek Market Brief

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.

    Speakers:

    Melissa Schlinger
    Melissa Schlinger

    Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning

    Nick Yoder
    Nick Yoder

    Senior Technical Assistance Consultant for the American Institutes for Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdReports.org has gained widespread attention in districts across the country for its work reviewing K-12 instructional materials. The nonprofit’s findings have become a go-to resource for some school systems in choosing curriculum, and education companies are paying close attention. In this webinar, we’ll talk with EdReport’s executive director about what vendors need to know about the organization’s review process, and what factors lead to a favorable review or a negative one. We’ll also look at how districts are actually using EdReports, how it responds to criticism, and what’s ahead for its curriculum reviews.

    Speakers:

    Eric Hirsch
    Eric Hirsch

    Executive Director, EdReports.org

    Sonja Santelises
    Sonja Santelises

    CEO, Baltimore Public Schools

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.

    Speakers:

    Jake Bryant
    Jake Bryant

    Associate partner, McKinsey & Company

    Judy Wade
    Judy Wade

    Senior advisor, Growth Tech Practice, McKinsey & Company

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for Market Brief Enterprise Members (Enter Your MB Coupon Code at Checkout). Get your promo code here. For non-members:
    • Purchase one-time single webinar access here, or
    • Contact us to learn about enterprise membership, including shareable access across your organization to EdWeek Market Brief’s entire COVID-19 webinar series + ongoing coverage and exclusive data aimed at helping ed companies understand quickly evolving district needs and actions required to navigate this evolving business landscape.
    Contact Us to Learn More
    Already registered? Click here to access the webinar. As more school districts commit to using remote-only learning this fall or to hybrid learning models what kinds of professional development will their teachers and other staff need from companies? In this webinar, EdWeek Market Brief will take an in-depth look at the PD that districts are asking for, and how they want that professional support delivered in the form of on-demand resources, pre-scheduled help, coaching, professional learning communities, and other modes. Specifically, this webinar will delve into:
    • The results of a new, nationwide EdWeek Market Brief survey of district officials on their most pressing PD needs during COVID
    • Findings from that same survey on districts’ preferred PD delivery methods during the remote-learning era
    • New research on when districts plan to purchase PD during the coming academic year
    We’ll also hear from a school district administrator about how to interpret the data, where company support for educators during COVID is hitting the mark, and where it’s falling short. And as always, we’ll take questions from our audience. Image Credit: Getty

    Speakers:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.

    Speakers:

    Linnette Attai
    Linnette Attai

    Founder, Playwell, LLC

    Sara Kloek
    Sara Kloek

    Director of Education Policy, Software & Information Industry Association

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. AI in education is on the rise. It’s being marketed with big promises, even larger expectations and that’s being met with some skepticism by K-12 leaders. As AI’s role in education grows, ed-tech companies will have to be clear about what these products can—and can’t—do as they respond to the most pressing district needs. Whether they’re using AI to enhance their own products, or marketing the technology to district clients, companies will have to know how to answer the questions educational leaders will have for them. Our guest speakers will be Andreas Oranje, general manager in the ETS Research Division; Thierry Karsenti, a University of Montreal professor who is researching AI’s role in education, and Michelle Zimmerman, an educational leader who wrote a book on teaching AI in schools.

    Speakers:

    Thierry Karsenti
    Thierry Karsenti

    Professor, University of Montreal, Canada

    Andreas Oranje
    Andreas Oranje

    General Manager, Educational Testing Service

     
    Michelle Zimmerman
    Michelle Zimmerman

    Executive Director and Chief Teaching and Learning Sciences Officer, Renton Prep Christian School, Seattle, Wash.

     

    Moderator:

    Sean Cavanagh
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Become a Market Brief member Current Market Brief members — save 50% on this webinar! Get your discount code here. Already registered? Click here to access the on-demand webinar. What does it take to master the charter school market? That is an important question for education companies because that market is projected to educate between 20 percent and 40 percent of U.S. students by 2035. Our guests—who work on procurement decisions with charters in Colorado and Texas—explain how charters operate differently from other public schools, the mistakes companies make in approaching charters, and what steps vendors can take to gain ground in this growing marketplace. Learn how charters, at different ages and stages of their development, are likely to adopt and use educational technology, where they turn for guidance in selecting educational products, how differences in school culture affect sales approaches, and how to understand the funding profile of a typical charter school.

    Speakers:

    Chris Busse
    Chris Busse

    Vice president of quality initiatives, Texas Charter Schools Association

    Anna Kimsey Edwards
    Anna Kimsey Edwards

    Co-founder and chief advocacy officer, Whiteboard Advisors

    Tiffany Kallevik
    Tiffany Kallevik

    Director, member business services, Colorado League of Charter Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdWeek Market Brief dives deep into the K-12 curriculum and assessment markets, releasing the results of an exclusive survey that asked K-12 administrators which classroom products they’re using, and what they think of those resources. In this webinar, Education Week Research Center Director Holly Yettick breaks down the results of the nationally representative survey about their use of math and English/language arts products. She’s joined by EdWeek Market Brief Senior Editor Sean Cavanagh, who discusses the results and what they mean for providers competing in the classroom space.

    Speaker:

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. A key requirement in the federal Every Student Succeeds Act says that vendors must show that their products and strategies focused on school interventions are backed by evidence—and it’s already having an impact. Some districts are questioning or scrapping longtime contracts with K-12 companies. And education vendors are scrambling to make it on the lists of evidence-backed companies created by states, which wield great power in the process. In this webinar, we’ll break down what companies need to know about the evidence standards set by states, how school districts are using them, and how vendors must adjust or risk getting rejected by K-12 district clients.

    Speakers:

    Latoya Dixon
    Latoya Dixon

    Director of School Transformation, South Carolina Department of Education

    Sara Kerr
    Sara Kerr

    Vice President of Education Policy Implementation, Results for America

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. The sweeping new European data privacy regulation, GDPR, has set stricter ground rules for education companies’ collection and use of data. Join EdWeek Market Brief for an in-depth look at the law’s implications for K-12 providers in the United States and beyond. We’ll offer tips for companies—from established businesses to startups—on the changes they may need to make to their product development, consent policies, and data inventory to get in line with the policy, and the mistakes ed-tech providers need to avoid.

    Speakers:

    Carl E. Schonander
    Carl E. Schonander

    Senior Director for International Public Policy, Software & Information Industry Association

    Gabriela Zanfir-Fortuna
    Gabriela Zanfir-Fortuna

    Policy Counsel on European Union Issues, Future of Privacy Forum

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many school districts closely evaluate “usage” reports on ed-tech products, to judge whether those tools are having an impact, and to make sure the district is getting what it’s paying for. How can ed-tech companies work with districts up front, to make sure that usage of a product is strong? And how can companies work with districts to improve upon their performance, if a report says take-up of a product is weak? In this webinar, we’ll dive into strategies companies can use to help themselves and the district clients they serve. [Image credit: Getty]

    Speakers:

    Andrew Coulson
    Andrew Coulson

    Chief Data Science Officer, MIND Research Institute

    Karl T. Rectanus
    Karl T. Rectanus

    Co-Founder & CEO, LearnPlatform

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Current members, get your discount code here. Already registered? Click here to access the webinar. This webinar is a rebroadcast of an event that originally aired on Jan. 18, 2017. Education providers often hear that school officials want research or “evidence” that their products and services are effective. But what kind of research or evidence do schools really want? And just as important, what are simple and low-cost strategies K-12 companies can use to build a research base for their products? This webinar offers practical tips for companies, and also explores how changes in the new federal law, ESSA, will change the research standards for school providers.

    Speakers:

    Bart Epstein
    Bart Epstein

    CEO, Jefferson Education Accelerator

    Steven Glazerman
    Steven Glazerman

    Director, Educator Impact Laboratory, Mathematica Policy Research

    Alexandra Resch
    Alexandra Resch

    Associate director and senior researcher, Mathematica Policy Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?

    Speakers:

    Randy Phelps
    Randy Phelps

    Chief Technology Officer, East Side Union High School District, San Jose, Calif.

    Simma Reingold
    Simma Reingold

    Partner, Education Elements

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief