//Featured
  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. EdWeek Market Brief dives deep into the K-12 curriculum and assessment markets, releasing the results of an exclusive survey that asked K-12 administrators which classroom products they’re using, and what they think of those resources. In this webinar, Education Week Research Center Director Holly Yettick breaks down the results of the nationally representative survey about their use of math and English/language arts products. She’s joined by EdWeek Market Brief Senior Editor Sean Cavanagh, who discusses the results and what they mean for providers competing in the classroom space.

    Speaker:

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. This webinar is a rebroadcast of an event that originally aired on Aug. 30, 2016 Join us for a conversation with the chief academic officers of the Broward County, Fla., and Cleveland, Ohio, school districts to better understand what schools really need and want from digital content providers. Drawing upon exclusive data collected by the Education Week Research Center, this webinar will provide key insights and actionable information about the adoption and purchasing of digital content in the K-12 system.

    Speakers:

    Daniel Gohl
    Daniel Gohl

    Chief Academic Officer, Broward County School District, Fla.

    Michelle Pierre-Farid
    Michelle Pierre-Farid

    Chief Academic Officer, Cleveland Metropolitan School District, Ohio

    Holly Yettick
    Holly Yettick

    Director, Education Week Research Center

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to access the on-demand webinar. The results of a McKinsey & Company survey defy conventional wisdom about what leads to success for a sales team in the K-12 market. EdWeek Market Brief features the study’s leaders and their findings in this look at what drives the most successful ed-tech sales people, how best to compensate them, and what company leaders do that undermines their best efforts to create and keep the best salesforce. Over half the companies surveyed indicated that sales people typically fail in their first two or three years on the job. McKinsey crunched the data provided by both the salesforce and their team leaders to find out why. In this webinar, you’ll learn what the company discovered, and what you can do about it.

    Speakers:

    Jake Bryant
    Jake Bryant

    Associate partner, McKinsey & Company

    Judy Wade
    Judy Wade

    Senior advisor, Growth Tech Practice, McKinsey & Company

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Current members, get your discount code here. Already registered? Click here to access the webinar. This webinar is a rebroadcast of an event that originally aired on Jan. 18, 2017. Education providers often hear that school officials want research or “evidence” that their products and services are effective. But what kind of research or evidence do schools really want? And just as important, what are simple and low-cost strategies K-12 companies can use to build a research base for their products? This webinar offers practical tips for companies, and also explores how changes in the new federal law, ESSA, will change the research standards for school providers.

    Speakers:

    Bart Epstein
    Bart Epstein

    CEO, Jefferson Education Accelerator

    Steven Glazerman
    Steven Glazerman

    Director, Educator Impact Laboratory, Mathematica Policy Research

    Alexandra Resch
    Alexandra Resch

    Associate director and senior researcher, Mathematica Policy Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. For companies working in the crowded and competitive K-12 space, the adult education market offers an array of enticing possibilities. Four million students are currently enrolled in adult education programs. Another 32 million need help developing basic skills. An estimated $10 billion is spent each year in the market. And there’s a growing appetite for flexible, tech-based products. But there are also many pitfalls if K-12 providers don’t take the right approach. In this webinar, we look at the key strategies companies need to think about before they consider jumping into adult education market─and what mistakes they need to avoid. We’ll look in-depth at burgeoning areas of demand, where the needs of adult-focused programs are headed, and how companies can make their mark.

    Speakers:

    Mike Berlin
    Mike Berlin

    Principal consultant, Entangled Solutions

    Jennifer Kobrin
    Jennifer Kobrin

    Director, myPLACEsm and Digital Initiatives, Office of Adult Education, Philadelphia

    Ira Sockowitz
    Ira Sockowitz

    Founder and CEO, Learning Games Studios

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many school districts closely evaluate “usage” reports on ed-tech products, to judge whether those tools are having an impact, and to make sure the district is getting what it’s paying for. How can ed-tech companies work with districts up front, to make sure that usage of a product is strong? And how can companies work with districts to improve upon their performance, if a report says take-up of a product is weak? In this webinar, we’ll dive into strategies companies can use to help themselves and the district clients they serve. [Image credit: Getty]

    Speakers:

    Andrew Coulson
    Andrew Coulson

    Chief Data Science Officer, MIND Research Institute

    Karl T. Rectanus
    Karl T. Rectanus

    Co-Founder & CEO, LearnPlatform

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Managing Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. AI in education is on the rise. It’s being marketed with big promises, even larger expectations and that’s being met with some skepticism by K-12 leaders. As AI’s role in education grows, ed-tech companies will have to be clear about what these products can—and can’t—do as they respond to the most pressing district needs. Whether they’re using AI to enhance their own products, or marketing the technology to district clients, companies will have to know how to answer the questions educational leaders will have for them. Our guest speakers will be Andreas Oranje, general manager in the ETS Research Division; Thierry Karsenti, a University of Montreal professor who is researching AI’s role in education, and Michelle Zimmerman, an educational leader who wrote a book on teaching AI in schools.

    Speakers:

    Thierry Karsenti
    Thierry Karsenti

    Professor, University of Montreal, Canada

    Andreas Oranje
    Andreas Oranje

    General Manager, Educational Testing Service

     
    Michelle Zimmerman
    Michelle Zimmerman

    Executive Director and Chief Teaching and Learning Sciences Officer, Renton Prep Christian School, Seattle, Wash.

     

    Moderator:

    Sean Cavanagh
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Even as the “Great Recession” fades from memory and national economic signs remain mostly positive, states and school districts aren’t pouring a lot of new money into K-12 education over the coming year. Many states have approved budgets for 2017-2018 that offer schools only modest spending increases, at best, meaning that districts in many states are preparing for a lean period. This webinar will look at the current fiscal climate affecting states and school districts, and explain what education companies should expect from district spending. What kinds of programs are districts likely to prioritize, and which ones are they likely to be flat-funded or cut? And how will other factors, such as the implementation of the Every Student Succeeds Act, and lingering uncertainty about the federal budget, shape district policymaking and spending?

    Speakers:

    Donald J. Boyd
    Donald J. Boyd

    Director of fiscal studies, Rockefeller Institute of Government

    Noelle Ellerson Ng
    Noelle Ellerson Ng

    Associate executive director of AASA, the School Superintendents Association

    Claire Hertz
    Claire Hertz

    Chief financial officer, Beaverton School District, Ore.

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior editor, Education Week Market Brief

  • FREE for EdWeek  Market Brief Members (Enter Your Promo Code at Checkout). Click here to become a member. Already registered? Click here to view the on-demand webinar. Part of the Inside ESSA Webinar Series This webinar is a rebroadcast of an event that originally aired on Aug. 24, 2016 The Every Student Succeeds Act, approved by Congress and signed into law by President Obama late last year, marks an historic shift in federal education policy—one that will shape the work of states, districts, and individual educators for years to come. But what does it mean for companies operating in the K-12 market?

    Speakers:

    Reg Leichty
    Reg Leichty

    Partner and Founder, Foresight Law + Policy

    Julia Martin
    Julia Martin

    Legislative Director, Brustein & Manasevit, PLLC

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. “Social-emotional learning” has emerged as a critical issue in many K-12 systems today, as administrators and teachers search for ways to support students’ self-management, sound decisionmaking, and problem-solving. Many companies and organizations are already churning out curriculum, professional development, and assessment products focused on SEL for schools. But what are districts’ most pressing needs, and where are current products hitting or missing the mark? Join us in this webinar as we hear from a pair of experts who work directly with states and districts about the products that schools need the most, and where schools’ demands are headed.

    Speakers:

    Melissa Schlinger
    Melissa Schlinger

    Vice President of Programs and Practice, CASEL: the Collaborative for Academic, Social, and Emotional Learning

    Nick Yoder
    Nick Yoder

    Senior Technical Assistance Consultant for the American Institutes for Research

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • Enter Your Promo Code at Checkout. Market Brief members — save 50% on this webinar! Get your discount code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. Connecting with educators on social media takes a plan, good execution, and finesse. You want teachers to see your company as helpful, not self-serving or—at worst—predatory. You need to find the right platforms, the right frequency of contact, and the right messaging. Our panel of marketers and educators will help you evaluate the social media universe, and see how and where your company fits in. Houghton Mifflin Harcourt was #2 on our list of top 100 social media influencers in K-12, and Amy Dunkin, the senior vice president of marketing, will explain the approaches that helped get them there. Brad Currie, co-founder of #SatChat, will talk about what emerging education leaders are looking for in e-social interactions. And Superintendent Michael Lubelfeld will give you the view from Deerfield, Ill., public schools. Join us!

    Speakers:

    Brad Currie
    Brad Currie

    Co-founder, #SatChat, director of planning, research, and evaluation, Chester school district, Chester, N.J., and co-author, 140 Twitter Tips for Educators and Hacking Google for Education

    Amy Dunkin
    Amy Dunkin

    Senior vice president of marketing, Houghton Mifflin Harcourt

    Michael Lubelfeld
    Michael Lubelfeld

    Superintendent, Deerfield Public Schools District 109, Deerfield, Ill.; co-author, The Unlearning Leader: Leading for Tomorrow’s Schools Today; co-leader, #SuptChat

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. For many education companies, winning over a school principal is a critically important strategy for securing business in school districts. If a principal tests a product and becomes its champion, it can pave a vendor’s path to a district-wide contract. But there are challenges with that strategy. Many central-office administrators are wary of companies working with individual principals, fearing it will sow confusion and lead to a disjointed educational or tech-based strategy. In this webinar, we'll look at how K-12 companies can work with principals and build support for their products in districts without angering top administrators.

    Speakers:

    Matt Gambino
    Matt Gambino

    Founder, PROPEL Skills Development

    Kecia Ray
    Kecia Ray

    Founder, K20 Connect; Former Director of Learning Technology, Metro Nashville Schools

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, EdWeek Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Companies working in the K-12 market face an increasingly complex web of data-privacy requirements from school districts. District requirements—and dozens of different state laws—can create legal risks for education companies, and carry huge implications for future sales. In this webinar, you will discover specific, proactive strategies you can take to protect student data and meet the concerns of administrators and parents. Education companies that choose to ignore these steps do so at their peril.

    Speakers:

    Linnette Attai
    Linnette Attai

    Founder, Playwell, LLC

    Sara Kloek
    Sara Kloek

    Director of Education Policy, Software & Information Industry Association

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Enterprise Members (Enter Your Promo Code at Checkout). Enterprise members, get your promo code here. Click here to become an EdWeek Market Brief enterprise member. Already registered? Click here to access the webinar. Many education vendors wreck their chances of selling to districts by not understanding critical background on those school systems. We look at the information—budgetary, strategic, academic, data-focused, and demographic—that district officials say they expect companies to understand, before they make a sales pitch. What kind of knowledge do vendors need to put on display, and how do they convey their expertise to districts, if they hope to win their trust and make a deal?

    Speakers:

    Randy Phelps
    Randy Phelps

    Chief Technology Officer, East Side Union High School District, San Jose, Calif.

    Simma Reingold
    Simma Reingold

    Partner, Education Elements

     

    Moderator:

    Sean Cavanagh
    Sean Cavanagh

    Senior Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. What are the biggest purchasing priorities for public and private school buyers in the United States? For starters, the push to use data for instructional and institutional purposes will likely give education companies opportunities to provide effective analytics tools and training. And as more schools move deeper into personalized learning, they will be looking for software and other services to target teaching to students’ individual academic strengths and weaknesses, and even their personal interests. Plus, the convergence of curriculum and assessment models is raising questions about how companies can meet the needs of schools and how this trend will influence mergers and acquisitions. Our guests are analysts from Futuresource Consulting, LLC, a London-based market research firm, and Tyton Partners, a Boston and Stamford, Ct.-based advisory firm that provides business consulting services to K-12 companies.

    Speakers:

    Ben Davis
    Ben Davis

    Senior Market Analyst for Education, Futuresource Consulting

    Adam Newman
    Adam Newman

    Managing Partner, Tyton Partners

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief

  • FREE for EdWeek Market Brief Members (Enter Your Promo Code at Checkout). Get your promo code here. Click here to become an EdWeek Market Brief member. Already registered? Click here to access the webinar. If you want your “personalized learning” product to succeed in schools, you need to understand that term’s different meanings for superintendents and CTOs, curriculum directors and principals, teachers and students. Does your product have the features they want? Is it customized for students’ academic and personal interests? Find out what data teachers and school leaders expect to see in dashboards. And be ready to respond to questions raised by academic research on the effectiveness of personalized learning strategies. Join us to discover district officials’ most pressing concerns about personalized learning, and how you can work to become a school’s trusted personalized learning partner.

    Speakers:

    Patricia Deklotz
    Patricia Deklotz

    Superintendent, Kettle Moraine School District, Wales, Wis.; and a 2017 Education Week Leader To Learn From

    Elizabeth Steiner
    Elizabeth Steiner

    Associate policy researcher, RAND Corp.

     

    Moderator:

    Michele Molnar
    Michele Molnar

    Associate Editor, Education Week Market Brief